Last Phase of Cingular to AT&T Rebranding
When Apple announced the iPhone in January, they did so with a partnership with Cingular as their exclusive mobile phone service provider. Last year, AT&T acquired the remaining 40% of Cingular it had not already owned and over the past year, the company has been transitioning the Cingular brand towards the AT&T name.
International Herald Tribune notes that on Monday, AT&T has entered the final phase of their transition with changing the name of their retail stores to AT&T from Cingular.
Despite early photos of the iPhone carrying the Cingular name, the final devices will be branded under AT&T. AT&T will be using the iPhone launch as a marketing event to reinforce the new AT&T brand.
The iPhone is expected to be released in late June at both AT&T (formerly Cingular) retail stores as well as Apple Stores.
Popular Stories
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
