Apple confirmed today that the Apple TV will be delayed until mid-March.
"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," spokeswoman Lynn Fox said by email.
This is despite claims that they would be reaching their February launch. Apple officially announced the Apple TV at Macworld San Francisco for a February ship date.
Meanwhile Apple Stores are still expecting in-store displays on March 5th for the Apple TV. Customers also report that early web orders have not yet changed and still reflect a Feb 28th ship date.
Update: Early Apple Store orders for the Apple TV have been delayed until March 20th according to several readers.
Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Friday September 25, 2026 8:18 am PDT by Joe Rossignol
The next iPad mini, HomePod mini, and Apple TV 4K models have all leaked, just a few weeks before the devices are expected to be announced. Specifically, MacRumors contributor Aaron Perris discovered a few of Apple's official images of the devices, confirming their existence and some new features that are planned.
The most notable iPad mini details revealed in today's leak include an A20 Pro ...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.