Apple is hosting a media event on Tuesday, September 12th 2006 in San Francisco, CA at 10AM Pacific. The event will also be simulcast to a location in London where journalists have also been invited.
The invitation to the media was entitled It's Showtime -- suggesting Movie-related announcements. Rumors sites had originally expected iMac updates during the event, but Apple surprised everyone with iMac and Mac mini updates last week.
As usual, a number of anonymous images have been circulating claiming to represent upcoming products, but these are all considered to be fake. Other circumstantial evidence (2) has been reported, but no definitive information on the event.
As always, MacRumors will provide continuing coverage, however, access to these events have become more restricted, so please contact us if you are attending.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
