The Blu-ray Disc Association announced today that Apple has become a member of the consortium's Board of Directors.
"Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD," said Steve Jobs, Apples CEO. "Consumers are already creating stunning HD content with Apples leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs."
Blu-ray is a next-generation optical disc format being developed for High Definition video and high-capacity software applications. A Blu-ray disc will be able to hold up to 50GB of data (double layer).
During the MacWorld Expo SF Keynote speech Steve Jobs described 2005 as "the year of High Definition Video" and introduced HD video support into iMovie and Final Cut Express. Sony also demonstrated a HD Video camera at the keynote speech. The missing link has been the consumer's ability to export HD video off their Mac. It appears Blu-ray will be the technology and we can expect iDVD and burning support in the future.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
