Bloomberg

By MacRumors Staff

Bloomberg Articles

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Head of Apple's AI Search Project Leaves to Join Meta

Thursday October 16, 2025 3:24 am PDT by
Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman. Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing...
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Apple's Health and Fitness Teams Report to Eddy Cue in Reshuffle

Friday October 10, 2025 4:05 am PDT by
Apple is set to reorganize its health and fitness divisions under its Services group, according to a new report from Bloomberg's Mark Gurman. The move comes as longtime chief operating officer Jeff Williams prepares to depart at the end of this year. Services chief Eddy Cue will reportedly gain oversight of Apple's health and fitness teams, with the groups being consolidated under health...
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Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
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Apple Stops Work on Lighter Vision Pro to Fast-Track AI Smart Glasses

Wednesday October 1, 2025 2:57 pm PDT by
Apple has decided to stop work on a cheaper, lighter version of the $3,499 Vision Pro to instead focus its resources on smart glasses, reports Bloomberg. Apple wants to speed up development on a glasses product to better compete with Meta. There were rumors that Apple was developing a a much lighter, more affordable "Vision Air" for launch in 2027, but Apple is now transitioning engineers...
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Apple Watch Ultra 3 Expected to Boast These 3 Display Upgrades

Tuesday September 9, 2025 3:27 am PDT by
Apple today will unveil a third-generation Apple Watch Ultra with a bigger screen, according to Bloomberg's Mark Gurman. The reporter has not divulged the size of the new display, but MacRumors independently discovered the new dimensions in a recent iOS 26 beta. An image made for the new watch was found to have a resolution of 422 x 514 pixels – higher than the current Ultra 2's 410 x 502...
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iPhone 17 Pro Models Expected to Set New Battery Life Benchmark

Tuesday September 9, 2025 2:49 am PDT by
Apple will tout major battery life improvements for both iPhone 17 Pro models when it unveils the new devices later today at its "Awe dropping" event, according to Bloomberg's Mark Gurman. Gurman does not go into detail about the battery improvements in what is likely his final pre-event report. However, based on information gleaned from a Chinese regulatory database, the smaller iPhone 17...
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Everything Apple Plans to Debut Today, According to Bloomberg

Monday September 8, 2025 7:00 am PDT by
Apple's "Awe dropping" fall event is scheduled for Tuesday, September 9, and Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal. Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months: iPhone 17 Larger 6.3-inch ...
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Apple Watch Series 11 to Feature New Brighter Display and Fresh Colors

Friday September 5, 2025 4:32 am PDT by
Apple's upcoming Watch Series 11 will retain the same design as its predecessor but include a new screen with increased maximum brightness, according to Bloomberg's Mark Gurman. Apple also plans to shuffle its color and band offerings for the new model, although specific details weren't disclosed beyond Apple's intention to address reports of chipping issues with the Jet Black color offered ...
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Apple Loses Another Key AI Leader to Meta's Superintelligence Labs

Friday August 22, 2025 2:14 am PDT by
Apple has had yet another AI executive poached by Meta, despite reports that the social networking company is slowing hiring (via Bloomberg). Frank Chu, one of Apple's team leaders focused on cloud infrastructure, training, and search, will join Meta's Superintelligence Labs, a division tasked with building advanced AI systems capable of performing at or beyond human-level intelligence....
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Apple's iPhone 17 Manufacturing Expands Across Five Indian Plants

Tuesday August 19, 2025 2:18 am PDT by
Apple is ramping up iPhone production in India across five factories as it continues reducing dependence on China for U.S.-bound devices. For the first time, all four iPhone 17 models will be manufactured in India in preparation for launch next month, reports Bloomberg. The expansion includes newly operational plants from Tata Group in Tamil Nadu and Foxconn near Bangalore airport....
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Meta Poaches Two More Apple AI Executives

Thursday July 17, 2025 7:59 pm PDT by
After poaching one of Apple's top artificial intelligence executives with a $200 million pay package to lure him away from the company, Meta has now hired two of his subordinates, Bloomberg reports. Apple's Mark Lee and Tom Gunter are set to join Meta's Superintelligence Labs team, a newly established division tasked with building advanced AI systems capable of performing at or beyond...
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Apple CEO Tim Cook Should Be Replaced, Research Firm Says

Monday July 14, 2025 7:33 pm PDT by
Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon. In a note to clients seen by Bloomberg, analysts Walter Piecyk and Joe Galone say that "Apple now needs a product-focused CEO, not one centered on logistics." Bloomberg notes that Apple shares have "badly lagged" behind rivals like Microsoft and Meta...
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Apple Breaks Into Most-Watched Shows of 2025

Sunday July 13, 2025 11:18 pm PDT by
Apple has secured a top-five spot in the most-watched streaming series with its original programming for the first time, Bloomberg reports. According to data from Nielsen, Apple TV+ claimed one of the five most-viewed original streaming titles in the United States during the first half of 2025. While Netflix maintained three of the top four positions and Amazon's Reacher performed strongly...
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iPhone 17 Lineup Likely to Be Announced in Week of September 8

Sunday July 13, 2025 10:57 pm PDT by
Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely dates. The anticipated timing of the iPhone 17 event was outlined in the latest "Power On" newsletter from Bloomberg's Mark Gurman. According to Gurman, Apple traditionally schedules its ‌iPhone‌ unveilings for the week following Labor Day in ...
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Apple Studio Display Successor Now Expected Early Next Year

Friday July 11, 2025 4:47 am PDT by
Apple plans to release a next-generation Studio Display or equivalent replacement external monitor as soon as early next year, according to Bloomberg's Mark Gurman. In his latest report on Apple's product roadmap for 2026, Gurman said the company is planning to launch its first new Mac external monitor since debuting the Apple Studio Display in 2022. The new version, internally...
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Apple to Launch New Low-Cost 11-Inch iPad in the Spring

Friday July 11, 2025 3:40 am PDT by
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman. Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...
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These Apple Products Are Coming in Early 2026

Thursday July 10, 2025 12:24 pm PDT by
Apple has a long list of devices that it plans to launch during the first half of 2026, Bloomberg's Mark Gurman said today. Apple is working on an iPhone 17e, along with several Macs and iPads. Here's what's in the works for 2026: iPhone 17e - Updated A19 chip, could launch in February. MacBook Air - M5 chips. MacBook Pro - M5 chips. Updated Apple Display - A follow up to the Ap...
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Meta Offered Apple AI Executive Over $200 Million to Leave

Wednesday July 9, 2025 9:20 pm PDT by
Meta offered one of Apple's top artificial intelligence executives over $200 million to lure him away from the company, Bloomberg reports. Ruoming Pang, who until recently led Apple's foundation models team, departed the company to join Meta's Superintelligence Labs, a newly established division tasked with building advanced AI systems capable of performing at or beyond human-level...
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Report: Apple's India Manufacturing Dream in Jeopardy Over Exodus of Chinese Workers

Wednesday July 2, 2025 3:35 am PDT by
Apple's effort to expand iPhone production in India has encountered a setback as Foxconn has recalled hundreds of Chinese engineers and technicians from its Indian factories, Bloomberg reports. According to people familiar with the matter who spoke to Bloomberg, Foxconn has been sending home a large number of Chinese workers previously stationed at its ‌iPhone‌ manufacturing facilities in...
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Two New iOS 26 Features Coming This Year Still to Be Announced

Monday June 30, 2025 4:49 am PDT by
Apple held off on announcing two iOS 26 features that it still plans to release this year, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple did not want to risk repeating WWDC 2024, where it announced an array of features that were ultimately delayed by months or still haven't arrived. As a result, at least two ‌iOS 26‌...