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Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo

Apple today shared its annual holiday season ad, in which a young man rediscovers his creativity after receiving a MacBook Neo as a gift from his parents.

Watch on YouTube

The short film, titled The Dreamer, is directed by Melina Matsoukas.

"Watch the new Apple Holiday Film about a parents' gift that helps their son rediscover his creativity," said Apple, in the video's description. "Sometimes all it takes to remember what makes us special, is someone who believes in us. A celebration of creativity and the people who inspire it, featuring MacBook Neo."

Related Roundup: MacBook Neo
Buyer's Guide: MacBook Neo (Neutral)
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Top Rated Comments

AppleWes Avatar
23 hours ago at 08:24 am
Great ad!

I knew the comments here would be 99% negative but I thought was well done.
Score: 17 Votes (Like | Disagree)
23 hours ago at 09:03 am
Dreaming of a time when the Neo was $499
Score: 14 Votes (Like | Disagree)
code-m Avatar
1 day ago at 08:02 am
Surprised an iPad was not gifted for his artistic abilities, what is a computer? 😅
Score: 14 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
22 hours ago at 09:32 am
Brought a tear to my eye. The pricing, not the ad..
Score: 13 Votes (Like | Disagree)
23 hours ago at 08:15 am

Sadly that’s the only good thing about this ad. 😅
I dunno, I think it told a nice story
Score: 11 Votes (Like | Disagree)
steve217 Avatar
1 day ago at 07:58 am
Whenever I wanted something, I always told my wife “it’s for the kids”.
Score: 10 Votes (Like | Disagree)
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