Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12.
"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, rather than the 12:01 a.m. start time it previously used. Today the store went down especially early.
Customers in more than 65 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order both models when the store comes back online.
The iPhone 18 Pro and iPhone 18 Pro Max come in Burgundy, Glacier, Silver, and Black. Both models are available in 256GB, 512GB, 1TB, and 2TB storage capacities, bringing the 2TB option to the smaller Pro model for the first time.
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In the United States, the iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299. Both models launch on Friday, September 18, when deliveries to customers and in-store availability begin.
