Apple raised the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100 compared to the iPhone 17 Pro models, but if you want more storage, those price increases are even higher.
The iPhone 18 Pro starts at $1,199 for 256GB of storage, while the iPhone 17 Pro started at $1,099. There's a $100 year-over-year increase if you go up to 512GB ($1,399), but if you want 1TB of storage, you're going to be paying $300 more.
A 1TB iPhone 18 Pro is priced at $1,799, but a 1TB iPhone 17 Pro was $1,499. There's a new 2TB option for the Pro this year, and it's priced at $2,399.
A 1TB iPhone 17 Pro Max was $1,599, but this year, it'll cost you $1,899 to get a 1TB iPhone 18 Pro Max. The 2TB iPhone 18 Pro Max option is even more expensive at $2,499, a $500 increase over the 2TB iPhone 17 Pro Max price.
Storage and memory costs have been soaring because of ongoing supply shortages, so it's not too surprising to see a notable surcharge on the 1TB storage option.
