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'Apple Upgrade' Program Launching on Tuesday

Update — July 28: Apple Upgrade has officially launched.


In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being."

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Apple is partnering with buy-now, pay-later company Klarna on the program, he said.

The program will allow you to lease most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will have various options, including returning their device after the term, upgrading to a newer device, paying a fee to keep the device, and so forth.

Some lower-priced devices, including the Apple Watch SE, the entry-level iPad, the iPhone 16, and the MacBook Neo, will not be eligible, he said.

Unlike the iPhone Upgrade Program, Apple Upgrade plans will apparently not include AppleCare+ coverage bundled into the monthly price.

Apple plans to advertise the program as a way to have lower monthly payments compared to current financing programs, according to the report, so it sounds like Apple Upgrade will be focused on leasing rather than traditional financing, and it will apparently replace the iPhone Upgrade Program for new purchases going forward.

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Top Rated Comments

turbineseaplane Avatar
14 weeks ago
Klarna being the service in use here makes me want to vomit.
Score: 38 Votes (Like | Disagree)
14 weeks ago
“You will own nothing … and we think you’re gonna love it!”

As a reminder, this move is not a final step for the endgame. Baiting people into becoming more and more comfortable with leasing tech/media versus owning tech/media is gonna be a decades-long road unless the market refuses.
Score: 23 Votes (Like | Disagree)
dontwalkhand Avatar
14 weeks ago
For the same reason I tell people not to lease cars, Don’t do this either.

“you’ll own nothing and be happy”
Score: 23 Votes (Like | Disagree)
14 weeks ago
Further signs the economy is unhealthy. People can't afford $3k laptops then people can't afford to finance a $3k laptop, now we are into computer leases. Rent A Center Apple
Score: 19 Votes (Like | Disagree)
14 weeks ago
I can't help but think capitalism is on its knees when I see this. The amount of credit pushing year on year is becoming extreme. Everything is credit and non-ownership. It feels like the death throws of everything becoming too expensive and CEO's trying every last option to extract cash in a high pricing environment.
Score: 17 Votes (Like | Disagree)
14 weeks ago
Apple upper management to its fashion victim customers: "Please keep our bonuses coming."
Score: 13 Votes (Like | Disagree)
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