Apple Raises iPhone Prices in Japan
After raising prices on all Macs and iPads worldwide last month, Apple has now increased the price of iPhone models in Japan.
As spotted by the Spanish blog iPhoneros, the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%.
| Model |
Previous Price |
New Price |
Increase |
| iPhone 17 Pro Max |
¥194,800 |
¥214,800 |
10.3% |
| iPhone 17 Pro |
¥179,800 |
¥194,800 |
8.3% |
| iPhone Air |
¥159,800 |
¥177,800 |
11.3% |
| iPhone 17 |
¥129,800 |
¥142,800 |
10% |
| iPhone 17e |
¥99,800 |
¥107,800 |
8% |
| iPhone 16 |
¥114,800 |
¥124,800 |
8.7% |
Apple attributed the Mac and iPad price increases last month to the ongoing memory chip shortage, which has driven up chip prices. In this case, however, the increases are likely due to the Japanese yen's depreciation against the U.S. dollar over the past year.
Apple did not raise iPhone prices today in the U.S. or any other countries that we checked.
Apple also raised the prices of iCloud+ and Apple Music plans in many countries today, including Japan, so price increases are a theme this Friday.
Popular Stories
Apple has significantly lowered its demand expectations for the standard iPhone 17 because of rising hardware costs, a Chinese leaker claimed today.
According to the account "Fixed Focus Digital" on Weibo, some production lines for the standard iPhone 17 this week shifted from an earlier 15 percent reduction to plans to suspend roughly one-third of their capacity. The leaker also claimed...
Apple grew iPhone shipments in China by 24.4 percent year over year in the second quarter of 2026, making it the fastest-growing smartphone brand in a market that shrank overall, according to preliminary figures released today by research firm IDC.
Total shipments in China fell 4.3 percent to roughly 66 million units, amounting to a fifth consecutive quarter of decline. Apple and Huawei were ...
Apple's iPhone 18 Pro models and its first foldable are less than two months from being unveiled. That may sound like a reason to sit tight if you're looking to upgrade from an iPhone 16 or older series, but between looming price hikes and Apple's new split-launch calendar, there's a decent case for grabbing an iPhone 17 series model right now. Here are five reasons in favor of putting your order ...
