Apple Touts 'World's Best' AirPods Pro 3 Noise Cancellation in New Vini Jr. Ad

Thursday June 11, 2026 10:25 am PDT by Juli Clover

Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation.

The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear.

Apple marketing chief Greg Joswiak shared the video on social media, and a short version is also on Apple's AirPods Pro 3 website.

Apple says the ‌AirPods Pro 3‌ have the "world's best in-ear Active Noise Cancellation" based on a July 2025 evaluation in accordance with IEC 60268–24 as compared with best-selling commercially available wireless in-ear headphones. The ‌AirPods Pro 3‌ remove up to 2x more noise than the AirPods Pro 2, and up to 4x more than the original AirPods Pro.

The ‌AirPods Pro 3‌ are priced at $249, and along with Active Noise Cancellation, the earbuds feature spatial audio, heart rate sensing, hearing aid functionality, Live Translation, and more.

Related Roundup: AirPods Pro 3

Tags: AirPods Pro 3 Guide, Apple Ads

Buyer's Guide: AirPods Pro (Neutral)

Related Forum: AirPods

Apple Explains Why Chrome Users Should 'Switch to Safari'

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Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...

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AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces

Monday October 26, 2026 9:25 am PDT by Joe Rossignol

iOS 27.2 and iPadOS 27.2 enable Apple's clinical-grade Hearing Aid feature on the AirPods Pro 2 and AirPods Pro 3 in five Canadian provinces: Alberta, British Columbia, New Brunswick, Prince Edward Island, and Saskatchewan. The feature is still not available in any other provinces, but Ontario is reportedly set to hold a meeting to change a law that will pave the way for it to launch there,...

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Apple Shares New Apple Watch Survival Stories

Tuesday October 27, 2026 4:20 pm PDT by Juli Clover

Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives. In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock. The second video features a man named Josh, who used the Apple...

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Top Rated Comments

emulator

20 weeks ago

I think they mean soccer? I didn't recognize the individual as an NFL player.

You did not but the world did. You know, it's football where you actually use your feet, not your hands.

Score: 7 Votes (Like | Disagree)

jbachandouris

World’s best? If they say so. Not my experience. They’re ok. Not awesome.

Score: 6 Votes (Like | Disagree)

Taq'aix

They sound great, but the redesign just doesn't fit my ears as well as the Pro 2s. The Pro 3s are constantly wiggling out and I'm adjusting, squeezing the foam, and putting them back in. Pro 2s pop in and stay...wish there was a better solution. And this is all while just sitting on airplanes or walking around the house for phone calls...no abrupt activities.

For me it’s the exact opposite. I constantly had to push the Pro 2 back into my ear. The Pro 3 fits perfectly, like a glove.

Score: 5 Votes (Like | Disagree)