It's the end of an era, as Apple recently discontinued its final product available in its special (PRODUCT)RED color that launched nearly 20 years ago.
Last month, Apple stopped selling its iPhone 14 Silicone Case in (PRODUCT)RED, and it no longer has any devices or accessories available in the color as a result.
Apple's first product available in (PRODUCT)RED was a special-edition iPod nano released in October 2006. Apple went on to offer a variety of iPod, iPhone, and Apple Watch models in the color over the years, with some of the most recent ones including the iPhone SE 3, iPhone 14, iPhone 14 Plus, and Apple Watch Series 9.
A variety of iPhone cases, Apple Watch bands, and other accessories also came in the color.
Apple donated a portion of the proceeds from every (PRODUCT)RED sale directly to The Global Fund to fight AIDS in Africa, as part of its partnership with the (RED) brand. That partnership remains alive through an annual Apple Pay donation program, which raised $3 million for the cause last year. A few years ago, Apple announced that it had raised more than $250 million for (RED) since the partnership began in 2006.
Of course, (PRODUCT)RED could return one day. In fact, the iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a deep red, but it is unclear if Apple will revive the (PRODUCT)RED brand when those devices launch later this year.
