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New Book 'Apple: The First 50 Years' Now Available

Tech columnist David Pogue's new book Apple: The First 50 Years is available in hardcover and digital formats starting today.

Apple The First 50 Years New Book Feature
In time for Apple's 50th anniversary on April 1, the 608-page book explores the first five decades of the company's history. Pogue interviewed 150 key people who shaped Apple into what it is today, including the company's co-founder Steve Wozniak, former CEO John Sculley, former design chief Jony Ive, and others.

While many aspects of Apple's history are well documented, the book's official description promises "new facts that correct the record":

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

Pogue is a CBS Sunday Morning correspondent, and he spent many years writing about Apple and technology for The New York Times and Macworld. An excerpt from his book, focused on the late Steve Jobs, is available on the CBS News website.

Pogue has been on a media tour to promote his new book, so there are lots of interviews and excerpts coming out. He recently sat down for an extended interview with Apple's CEO Tim Cook, and he made an appearance on CBS Mornings this week.


Pogue will also be interviewing Apple's former marketing chief Phil Schiller on March 18 at 3:30 p.m. Eastern Time, at SXSW 2026 in Austin, Texas.

Apple was officially founded on April 1, 1976. The company has yet to announce any plans to celebrate its 50th anniversary in a public-facing manner, but it will likely mark the occasion in some way over the coming weeks.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment.

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Top Rated Comments

MysteriousStain Avatar
27 weeks ago
Pogue and Jason Snell are the two names I can remember from way back in time when I was reading the Mac magazines (User and World). This will probably be an interesting read.
Score: 17 Votes (Like | Disagree)
27 weeks ago
Everyone already knows about the first 35 years (and likely nobody cares about the last 15)
Score: 13 Votes (Like | Disagree)
TwoBytes Avatar
27 weeks ago
If they didn't interview Scott Forstall it's not a complete book.
Score: 12 Votes (Like | Disagree)
27 weeks ago

Pogue and Jason Snell are the two names I can remember from way back in time when I was reading the Mac magazines (User and World). This will probably be an interesting read.
I still have a lot of them. I feel old. 😁

Attachment Image
Score: 11 Votes (Like | Disagree)
tonywalker23 Avatar
27 weeks ago
Ordered a while back and can’t wait for it to arrive tomorrow. I love reading about technology and it hitting other parts of life. I remember eating lunch at a Mexican restaurant near my house years ago while reading the section in Walter Isaacson's biography of Steve Jobs. The section about his family history and Steve Jobs saying "I'm glad I wasn't aborted." hit me so hard while reading in the restaurant. As someone who was given up at 6 months old and adopted again later at 10 when my adopted mother was murdered, it made this tech-genius so much more human to me.
Score: 11 Votes (Like | Disagree)
roklanhavok Avatar
27 weeks ago
I'm surprised he used Helvetica on the cover instead of San Francisco.
Score: 11 Votes (Like | Disagree)

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