Apple, Google Commit to Fairer App Store Practices in UK - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple, Google Commit to Fairer App Store Practices in UK

Apple and Google have agreed to a series of changes aimed at making their app stores fairer for developers, the UK's Competition and Markets Authority (CMA) announced today.

app store blue banner uk fixed
The concrete commitments come after the CMA found the two companies had a duopoly and designated them as having "strategic market status" in mobile platforms last October. The designation is not a finding of wrongdoing, but gives UK regulators new powers to demand specific changes to boost competition in the mobile market.

Under the agreed terms published by the CMA, both companies will ensure apps are reviewed and ranked on their app stores in a "fair, objective and transparent way," without discrimination against apps that compete with their own services. They also commit to safeguarding developer data collected during the app review process.

There are also requirements of Apple around the issue of interoperability. Apple must allow developers to more easily request access to iOS features and functionality, which could clear the way for third-party apps to better compete with Apple's own services.

"The commitments announced today allow Apple to continue advancing important privacy and security innovations for users and great opportunities for developers," Apple said in a statement given to Bloomberg.

The changes are set to take effect on April 1, pending a public consultation period that runs through March 3.

The CMA says it will closely monitor implementation and won't hesitate to impose formal requirements if the companies fail to follow through. Further measures are expected in the coming months that could include potential changes to how Apple's digital Wallet app operates.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

intel macs no more updates

Mac App Store Apps Can Now Drop Support for Intel Macs

Tuesday September 1, 2026 4:50 pm PDT by
Apple today informed developers that universal Mac App Store apps that require macOS 13 or later can remove support for Intel-based Mac computers. We're reaching out to let you know that universal macOS apps on the Mac App Store that require macOS 13 or later can now remove support for Intel-based Mac computers. By removing support for Intel-based Mac computers, you can simplify your...
google photos wardrobe

Google Photos Wardrobe Feature Comes to iOS

Thursday September 24, 2026 1:33 pm PDT by
Google today said its digital wardrobe option is available in the Google Photos iOS app in the U.S., India, and Brazil. Google first announced the feature back in April, but it was limited to Android users until now. The wardrobe option uses AI to pull images of clothing from the Google Photos library, organizing them into a digital closet. Users can put items together to create outfits ...
Liquid Glass App Store Feature

Apple Plans to Squeeze More Revenue From the App Store, Report Says

Monday September 7, 2026 3:19 am PDT by
Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...

Top Rated Comments

surferfb Avatar
8 months ago
Sounds like the UK got Apple to agree to do what it’s already doing. 🤣

But in all seriousness, I see no issues with this - seems reasonable and doesn’t require third party stores.
Score: 8 Votes (Like | Disagree)
8 months ago
Too bad those of us in the good old USA are 2nd class now. It seems like the only way for U.S. customers to get fairness out of Apple is though the government. Good to know.
Score: 6 Votes (Like | Disagree)
8 months ago
a big nothingburger it seems. apple and google were happy to sign off on this one and get the regulators off their back.
Score: 4 Votes (Like | Disagree)
ThomasJL Avatar
8 months ago

Apple and Google have agreed to a series of changes aimed at making their app stores fairer for developers,
Anyone who believes that Apple, Google, and other Silicon Valley corporations care about making things “fairer” is extremely naïve. Silicon Valley corporations would support slave labor if it were both legal and led to large profits.

And many people, such as Tim Cook supporters, would try to justify Cook using slave labor by saying that he has a “fiduciary duty” to shareholders to maximize profits.
Score: 3 Votes (Like | Disagree)
surferfb Avatar
8 months ago

I may have misunderstood the last sentence in your comment. If “users who prefer one … model” were granted their wish, would that not exclude third-party app stores forever? User A wants just one store, user B wants more than one. There is no way to accommodate both. Again, I may have misread your point.
Happy to clarify!

In my opinion, given the fact that Android offers users the ability to install apps from alternate app stores (or no App Store at all), users who care strongly about being able to install apps from anywhere have an option: Buy an Android device. In other words, your User A should buy an iPhone, User B should buy an Android.

The issue is that (in my opinion) a subset of developers want access to Apple’s customers, who when compared to Android users, are significantly more likely to spend money on apps. But the subset of developers don’t want to follow Apple’s rules for various reasons (generally: they’d make more money if they didn’t have to), despite the fact that Apple’s rules are (again in my opinion) a huge part of the reason Apple users spend money on apps.

There is also a vocal minority of iPhone users, who are disproportionately represented on MacRumors (given it’s a technically proficient audience who are generally capable of safely analyzing and installing software from “unauthorized” sources in a way people like my dad, my mother-in-law and my kid are not) want to have an iPhone, but also want third party stores.

So rather than make trade offs, these developers and power users want to have government bureaucrats dictate that they get to have their cake (iPhone) and eat it too (sideloading/third party stores) and those who like things the way they are are just out of luck. And for the non-technical users who are now more susceptible to scams snd malware? Well too bad, they should learn how to use computers better.

But (in my opinion), given the significant privacy and security advantages that Apple’s model provides, having some bureaucrats take it away from everyone in the name of “competition” actually does more harm than good, and ironically reduces competition in the market.
Score: 3 Votes (Like | Disagree)
surferfb Avatar
8 months ago

Apple is not doing any of these things. And third party stores are inevitable in the UK and elsewhere.
Disagree. I think it's pretty clear that apps on the App Store are already ranked and reviewed in a "fair, objective and transparent way."

Third party stores may be inevitable, but they shouldn't be. Users who prefer the "one App Store model" ought have an option for one - it's safer and more secure for the vast majority of consumers.
Score: 3 Votes (Like | Disagree)
Latest Stories
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
1 hour ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
1 hour ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
2 hours ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
3 hours ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
4 hours ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
5 hours ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
5 hours ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
6 hours ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
7 hours ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
7 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
17 hours ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
18 hours ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
22 hours ago
Apple Event on October 13?
Apple Event on October 13?
1 day ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
1 day ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
1 day ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
1 day ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
1 day ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
1 day ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
1 day ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
1 day ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
1 day ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 days ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
2 days ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
2 days ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
2 days ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
2 days ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors