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Apple Shares New 'Quit Quitting' Apple Watch Ads

Monday December 29, 2025 2:36 pm PST by Juli Clover

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool.

In a series of "quit quitting" spots, Apple Watch owners run away from a bed, a recliner, and a bar stool. Each spot includes a glimpse of the Apple Watch Workout app and messages that the device provides while running. The Apple Watch is able to provide updates on pace and activity segment, as well as alerts when activity rings are closed.

Watch on YouTube

Watch on YouTube

Watch on YouTube

Each ad ends with the tagline "Don't Give In," and one ad also says that most people have quit their resolutions by January 9. Each ad is titled "Quit quitting with Apple Watch."

Apple has been sharing the ads on social media, and they've also been uploaded to YouTube Shorts.

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Top Rated Comments

10 months ago

My new years's resolution is to quit my Apple Watch. It was quite frankly a needy little bastard that annoyed the living **** out of me. The wrist gremlin. Constantly needs feeding and attention. Oh I need to stand up? I AM ALREADY FFS. Looks like you've been a couch potato today eh??? Dude I did a 50km ultra yesterday and you died half way through it QUIT BUGGING ME. FEED ME. Have a nice animation for getting your exercise goal? It's 11AM, I've just gone for a slash and I did most of it staggering back from the pub at 2AM. Grr. Feed me CJSUK feed me. Oooh now I have a wrist rash!

Mr Casio just sat there and told me the time.

Score: 45 Votes (Like | Disagree)

10 months ago

Quit quitting?

Presumably this message is aimed at Apple execs

Score: 32 Votes (Like | Disagree)

10 months ago

“New Years Resolutions” are stupid.

If you truly wish to better yourself, you would do it at any point of the year. If you must wait for a new year for it, you’re not in it to win it.

It’s the truth.

Score: 12 Votes (Like | Disagree)

10 months ago

My new years's resolution is to quit my Apple Watch. It was quite frankly a needy little bastard that annoyed the living **** out of me. The wrist gremlin. Constantly needs feeding and attention. Oh I need to stand up? I AM ALREADY FFS. Looks like you've been a couch potato today eh??? Dude I did a 50km ultra yesterday and you died half way through it QUIT BUGGING ME. FEED ME. Have a nice animation for getting your exercise goal? It's 11AM, I've just gone for a slash and I did most of it staggering back from the pub at 2AM. Grr. Feed me CJSUK feed me. Oooh now I have a wrist rash!

Mr Casio just sat there and told me the time.

Best post ever.

Score: 10 Votes (Like | Disagree)

10 months ago

Apple quit on the watch and hasn't added anything meaningful in the workout metrics for the watch in years. The rings are a joke and the way Apple calculates calories burned is comical.

Score: 7 Votes (Like | Disagree)

10 months ago

Good ads. I hadn't worn a watch since first grade, but since the first Apple Watch it's become a great addition to daily life.

Score: 6 Votes (Like | Disagree)

Read All Comments

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