Beats Teams Up With Streamer IShowSpeed in Kung Fu-Themed Campaign for Powerbeats Pro 2
Apple's Beats brand is teaming up with YouTuber and streamer IShowSpeed on a new Kung Fu-themed short film showcasing Powerbeats Pro 2 as "the most stable earbuds on earth."
Thanks to their flexible ear hooks, Powerbeats Pro 2 are popular with athletes and other active users who need the extra stability to ensure the earbuds stay in their ears.
The nearly five-minute short film features IShowSpeed traveling halfway around the world to train with a kung fu master, played by a longtime member of Jackie Chan's stunt crew, Paco Yick, to prove an internet troll wrong.
IShowSpeed is currently hosting a livestream premiere of the film, where he is giving away five "Master of Speed & Stability" kits that include an exclusive custom pair of Powerbeats Pro 2 and a movie poster.
Popular Stories
Apple today released a firmware update (4A203) for its upcoming Beats 360 headphones, suggesting that a launch is approaching. With the firmware now available, it seems likely that Apple will announce the Beats 360 at some point in September.
Beats 360 have already leaked across multiple regulatory databases and retail listings over the past several months, and soccer stars like Lamine Yamal ...
One of the Beats codenames MacRumors found in the macOS Tahoe 26.7 update (B518) appears to be for the Beats 360, a new set of over-ear headphones that we could see launch soon.
Multiple Reddit users found signs of the Beats 360 on UK websites like Amazon, though those listings have now been removed.
The headphones have a look that is distinct from the existing Beats Studio Pro over-ear...
Earlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details.
In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...
