Beats Teams Up With Streamer IShowSpeed in Kung Fu-Themed Campaign for Powerbeats Pro 2
Apple's Beats brand is teaming up with YouTuber and streamer IShowSpeed on a new Kung Fu-themed short film showcasing Powerbeats Pro 2 as "the most stable earbuds on earth."
Thanks to their flexible ear hooks, Powerbeats Pro 2 are popular with athletes and other active users who need the extra stability to ensure the earbuds stay in their ears.
The nearly five-minute short film features IShowSpeed traveling halfway around the world to train with a kung fu master, played by a longtime member of Jackie Chan's stunt crew, Paco Yick, to prove an internet troll wrong.
IShowSpeed is currently hosting a livestream premiere of the film, where he is giving away five "Master of Speed & Stability" kits that include an exclusive custom pair of Powerbeats Pro 2 and a movie poster.
Popular Stories
Back in April 2025, Apple's Beats brand debuted a collection of woven charging cables in a variety of colors, initially offering varying combinations of USB-C to USB-C, USB-A, and Lightning in 1.5-meter and 20-centimeter lengths. The lineup was expanded earlier this year with new 3-meter USB-C to USB-C options in four different colors, and today Beats is launching a new Power Pink color option...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...