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Apple Shares New 'I'm Not Remarkable' Ad

Tuesday December 2, 2025 7:23 am PST by Joe Rossignol

Apple today shared a new "I'm Not Remarkable" ad that highlights the accessibility features available on the iPhone, iPad, Mac, and Apple Watch.

Watch on YouTube

Apple says its products are designed for every student, with the ad showcasing the use of accessibility features like Magnifier and VoiceOver in college.

"Apple products are designed for every student," says Apple. "Accessibility features like Magnifier on Mac, Accessibility Reader, Braille Access, VoiceOver, Sound & Name Recognition, and Live Captions can improve access, enhance learning, and create new opportunities for people with disabilities to study, socialize, and succeed in college."

Tags: Accessibility, Apple Ads

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Top Rated Comments

12 months ago

Okay THAT is a high quality ad. Great work, Apple!

Score: 18 Votes (Like | Disagree)

12 months ago

Apple is at it’s best when it showcases these features.
Great ad.

Score: 17 Votes (Like | Disagree)

12 months ago

Bravo...Apple...this is your lane. Stop paying "celebrities" to promote half-baked features in ads that nobody watches. Find more real people (of all capabilities) to celebrate what real people can do (in all types of applications) with your products.

Score: 15 Votes (Like | Disagree)

12 months ago

Way to go, Apple.

While Apple may miss the mark in some of their apps at times, I think they are the gold standard when it comes to making more things possible for people with needs.

Score: 14 Votes (Like | Disagree)

12 months ago

Knew I recognized that girl in the beginning - saw her on YouTube shorts -

really cool.

Nice video Apple!

Score: 8 Votes (Like | Disagree)

12 months ago

Love news/videos like this, because it's the only time positive comments show up around here

Score: 8 Votes (Like | Disagree)

Read All Comments

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