Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Wednesday September 9, 2026 8:47 am PDT by Joe Rossignol
Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo.
iPhone 18 Pro and iPhone 18 Pro Max color options:Black
Light Blue
Burgundy
Silver
Burgundy has also been described as Dark Red or Dark Cherry.
iPhone Duo...
Tuesday September 8, 2026 9:45 pm PDT by Eric Slivka
Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman.
For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...
Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.
Inevitably this will drive more traffic to restaurant and service chains and away from the local small businesses that already struggle to compete. It's sad to see Apple stacking the deck against its own users.
