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Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).

iphone air thickness
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and ‌iPhone 17‌ Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard ‌iPhone 17‌ is a major success, performing significantly better than the iPhone 16.

The ‌iPhone Air‌ is apparently the outlier; Apple plans to reduce production by one million units this year. Meanwhile, Apple plans to increase production of all other models by two million units. The overall production forecast of the ‌iPhone 17‌ series this year has also been increased from 88 million units to 94 million units for the start of 2026.

A separate report earlier today claimed that Samsung has canceled plans to release a successor to its own ‌iPhone Air‌ rival, the Galaxy S25 Edge, due to low sales. Nevertheless, the ‌iPhone Air‌ reportedly sold out within hours in China, despite lower than expected sales in western countries last month.

The same report from Mizuho Securities today revealed details about Apple's first foldable iPhone and other future devices.

Related Roundup: iPhone Air
Tag: Mizuho
Buyer's Guide: iPhone Air (Neutral)

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Top Rated Comments

14 months ago
Don't really care. I love my Air.
Score: 85 Votes (Like | Disagree)
14 months ago
They should’ve made an Air mini… or an Air Pro mini to make the naming and lineup even more fun and confusing. But really, a mini of any sort would’ve been nice instead of another big phone that is small in the wrong way
Score: 63 Votes (Like | Disagree)
jayducharme Avatar
14 months ago
With the smaller battery, single camera and higher price, the Air might have had too many compromises for most people. Maybe this will dampen the craze for thinner devices.


thin devices are too fragile.
It had other flaws, but fragility wasn't one of them.
Score: 53 Votes (Like | Disagree)
canadianreader Avatar
14 months ago
But it's sold out in China
Score: 47 Votes (Like | Disagree)
RobertoDLV Avatar
14 months ago
I want another Mini "flop" please. I may have to update mine in the next few years.
Score: 44 Votes (Like | Disagree)
dmk1974 Avatar
14 months ago
For $200 more than the base 17, the Air gets you only 6.4% more screen area, saves only 12 grams, and does add the "pro" cpu (noticeable?). But weaker battery (major negative), no 0.5x camera, lesser speaker. IMO, should only be maybe $50 more than the base 17.

And not that thin:
https://forums.macrumors.com/threads/apple-said-to-cut-iphone-air-production-amid-underwhelming-sales.2469305/page-4?post=34229900#post-34229900
Score: 36 Votes (Like | Disagree)
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