Apple Promotes iPhone 17 Pro in New Ad

Thursday September 18, 2025 4:03 pm PDT by Juli Clover

With the iPhone 17 models now rolling out in Australia and New Zealand, Apple has shared a new ad for the ‌iPhone 17‌ Pro on its Australian YouTube channel.

Watch on YouTube

The spot features a film director using an ‌iPhone 17‌ Pro to film in a range of messy conditions, with the iPhone exposed to all mud, snow, and more. The ad will likely be added to Apple's other YouTube channels tomorrow.

The ‌iPhone 17‌ Pro has a three-lens camera system, with a trio of 48-megapixel lenses. The new Telephoto lens features 4x and 8x optical zoom options. Apple added new features designed for professional filmmakers, and in the caption of the video, Apple says that the ‌iPhone 17‌ Pro has the "most cinematic camera" that Apple has ever made.

Tag: Apple Ads

Popular Stories

Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad

Friday September 18, 2026 9:36 am PDT by Juli Clover

Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...

• 57 comments

'I Wouldn't Be Talking to You': Apple Shares Apple Watch Survival Story

Wednesday September 2, 2026 10:25 am PDT by Juli Clover

Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life. In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor. She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...

• 97 comments

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by Hartley Charlton

Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...

• 192 comments

Top Rated Comments

Levithescienceguy

14 months ago

New ad? Pretty sure this already aired in the Apple Keynote last week.

Score: 10 Votes (Like | Disagree)

JesterJJZ

14 months ago

Yeah, it's actually way more complicated to work with an iPhone professionally than they make it sound. There's realistically no scenario where a production chooses to shoot on iPhone vs traditional equipment without some sort of sponsorship or help/request from Apple directly.

Score: 5 Votes (Like | Disagree)

freedogshampoo

14 months ago

That's hilarious. You need a much bigger rig with a lot more gear in order to make iPhone filmmaking work well in those hypothetical situations 🤣

Score: 5 Votes (Like | Disagree)

Doomtomb

14 months ago

Unapologetically Aluminum
apple iphone 17 pro ad image

Score: 4 Votes (Like | Disagree)

reallynotnick

14 months ago

How come Apple is still only uploading 1080p videos to YouTube? If you are advertising a 4K camera you should be uploading in 2160p, it's hard to take them seriously as a professional camera when their ads look way over compressed thanks to YouTube decimating 1080p videos.

Score: 3 Votes (Like | Disagree)

jeffhayford

14 months ago

Let's spend a lot of money on this production and hope we capture a good image with a phone.

Score: 3 Votes (Like | Disagree)

Read All Comments