Google Makes Fun of Apple Intelligence Siri Delay in Ad Promoting Pixel 10

Monday August 4, 2025 10:04 am PDT by Juli Clover

Google today used Apple's Siri failure to lure customers to the upcoming Pixel 10 series, sharing an ad that calls out the delayed Apple Intelligence ‌Siri‌ functionality.

Watch on YouTube

With the spot, Google is shaming Apple for the misstep, suggesting Apple users should purchase a Pixel 10 smartphone instead.

If you buy a new phone because of a feature that's coming soon...

But it's been coming soon for a full year...

You could change your definition of soon. Or you could just change your phone.

At WWDC 2024, Apple showed off personalized ‌Siri‌ features powered by ‌Apple Intelligence‌. When the iPhone 16 models launched, Apple used those ‌Siri‌ features to promote the new smartphones, and listed the ‌Siri‌ functionality as coming soon.

Apple was not able to deliver personalized ‌Siri‌ functionality as planned, and earlier this year said that it would be delayed until 2026. Apple is now on track to release ‌Apple Intelligence‌ ‌Siri‌ in spring 2026, a year after it was supposed to launch. The delay has led to upset customers and even class action lawsuits for false advertising.

Google plans to unveil its new Pixel 10 smartphones later this month.

Tag: Google

Google's SynthID AI Detector is Now Available to Everyone

Wednesday October 7, 2026 4:42 pm PDT by Juli Clover

Google today said it is making its SynthID Detector available to everyone for identifying content created using AI. SynthID Detector first rolled out to members of the media last year, and it is now available worldwide in English. SynthID Detector is a website that lets users upload a photo, video, or audio file to determine whether it has a SynthID watermark that identifies it as...

• 45 comments

General App Store South Korea Feature Feature

South Korea Rules Against Apple Over App Store Payment Rules

Wednesday October 28, 2026 9:00 am PDT by Hartley Charlton

South Korea has fined Apple 20.8 billion won ($15.5 million) and ordered it to let developers link to external payment options from their apps, The Associated Press reports. The Korea Media and Communications Commission found that Apple and Google effectively require developers to use their payment systems, violating a 2021 law intended to allow alternatives. Google was fined 42.9 billion...

• 20 comments

Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by Juli Clover

Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...

• 728 comments

Top Rated Comments

DMG35

16 months ago

Well, they aren’t wrong. Apple Intelligence has been a flat out embarrassment thus far.

Score: 105 Votes (Like | Disagree)

jbc25

I usually don't like Google ads, but this is completely fair and deserved criticism. Can't even be mad at them.

Score: 47 Votes (Like | Disagree)

ghostface147

True story. Apple really dropped the ball on their new Siri and has to catch up real quick.

Score: 39 Votes (Like | Disagree)

goonie4life9

Google, the behemoth company, just doesn't understand how tiny startups like Apple work. Apple is constantly pushing the bleeding edge, skating to where the puck will be, not where the puck is. So, while Google is working on THIS version of AI, Apple is leading the way on the NEXT version of AI. In doing so, Apple seeks not to be the first, but to be the best. And, as Tim assured us last week, Apple is hard at work on the ALL NEW conversational Siri, a true game changer for the best-in-class iPhone assistant. Stay tuned!

Score: 36 Votes (Like | Disagree)