Apple's iPhone shipments in China declined by 9 percent in the first quarter compared to the year earlier, and it was the only major smartphone vendor to see a decline, according to data from research firm IDC.
Shipments of iPhones fell to 9.8 million units, giving Apple a market share of 13.7 percent, down from 17.4 percent in the previous quarter. Apple has now had seven straight quarters of decline.
For local vendors, it was another story. Market leader Xiaomi saw shipments rise 40 percent to 13.3 million units. Meanwhile, industry-wide shipments rose by 3.3 percent.
According to IDC, Apple's premium pricing structure prevented the company from capitalizing on new government subsidies introduced at the start of the year that fuelled growth in the first quarter.
Under the subsidies, consumers of electronics get a 15 percent refund of products that are priced under 6,000 yuan ($820). Apple's standard iPhone 16 starts at 5,999 yuan.
Apple grew iPhone shipments in China by 24.4 percent year over year in the second quarter of 2026, making it the fastest-growing smartphone brand in a market that shrank overall, according to preliminary figures released today by research firm IDC.
Total shipments in China fell 4.3 percent to roughly 66 million units, amounting to a fifth consecutive quarter of decline. Apple and Huawei were ...
Apple is testing DRAM memory chips from China's state-backed ChangXin Memory Technologies (CXMT), according to a new report from the Financial Times.
Last week, it emerged that Apple was in discussions with CXMT and fellow Chinese chipmaker Yangtze Memory Technologies (YMTC) about sourcing memory, with no deal finalized. The new details suggest Apple has since progressed to qualifying CXMT's ...
Apple Intelligence has been approved by Chinese regulators, opening the door for the AI system to reach iPhones in the country for the first time.
Reuters reports that China's Cyberspace Administration registered Apple's on-device generative AI service this week, putting it on a list of newly cleared providers that also includes homegrown systems from Chinese phone makers.
An unnamed...
And it is only gonna get „worse“. I was in Singapore, South Korea, Japan and Hong Kong recently and the hardware of these phones there make iPhone look like the Nokia of 2025. Needless to say, I returned with my first ever Oppo device (not even sold here in Germany).
Apple is lucky they got most people in the west hooked on their locked in ecosystem
Not surprised. Smartphone makers around the globe have surpassed Apple when it comes to hardware of their devices. People want more than the same old slab that Apple has been churning out year after year.
I'm not surprised. Even as a lifelong Apple owner/user I can't help but look with envy. When you see what Xiaomi is producing like with the 15 Ultra, of Oppo with the Find N5 that is some amazing kit. Sure the software is running a bit behind in polish, but also catching up rapidly. Or even when you take a look at how Samsung UI7 introduced on the S25 Ultra is progressing and integrating AI well and not just do emoji updates, they are taking the software to another level. Similarly with plain Android and Gemini integrations.
Apple is running behind on the hardware, and on the software. Where they still have the edge, just, is eco system integration. But with the global drive to move away from US services I can't see that lasting long. And the same is happening with Android hardware that is being de-googled.
And it is only gonna get „worse“. I was in Singapore, South Korea, Japan and Hong Kong recently and the hardware of these phones there make iPhone look like the Nokia of 2025. Needless to say, I returned with my first ever Oppo device (not even sold here in Germany).
Apple is lucky they got most people in the west hooked on their locked in ecosystem
I live in Tokyo and travel to Seoul HK and Singapore every month, and I literally have no idea what you’re talking about. All the hardware looks basically the same.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
