Apple Donating to Myanmar and Thailand Earthquake Relief Efforts

Company donations are hard to communicate:

* Whatever the sum, people will say that it is too much (big company boasting) or too little (just a too tiny fraction of huge resources)
* Whatever the cause, people will question “why not to support cause x instead”
* If no announcement, you’ll leave others to invent the narrative
* If announced, people conclude you are just exploiting tragedy for publicity


All that considered, Apple does this relatively well.

I can't wait to see all the negative comments that typically accompany these donations by Apple. Rather sad really...

Company donations are hard to communicate:

* Whatever the sum, people will say that it is too much (big company boasting) or too little (just a too tiny fraction of huge resources)
* Whatever the cause, people will question “why not to support cause x instead”
* If no announcement, you’ll leave others to invent the narrative
* If announced, people conclude you are just exploiting tragedy for publicity


All that considered, Apple does this relatively well.

Spot-on assessment. Whatever Apple does, it will never be good enough for those who are predisposed to not liking Apple or Cook.

Whilst tragic for the families impacted by the one building that collapsed in Bangkok that was under construction. No other buildings in the capital were impacted.

It seems a bit over reported for Thailand and it's Myanmar that needs all the help it can get being one of Asia’s poorest nations.

We certainly felt no shocks a few 100km to the south of Bangkok, fortunately.

Whilst tragic for the families impacted by the one building that collapsed in Bangkok that was under construction. No other buildings in the capital were impacted.

It seems a bit over reported for Thailand and it's Myanmar that needs all the help it can get being one of Asia’s poorest nations.

We certainly felt no shocks a few 100km to the south of Bangkok, fortunately.

It’s sad to criticize any donations to anyone. Very sad.

Good to see Apple donating to the cause and helping out. Happy to hear about this.