Tim Cook Says Apple Will 'Break New Ground' in Generative AI - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook Says Apple Will 'Break New Ground' in Generative AI

Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.

hey siri banner apple
Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.

Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.

Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.

Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.

Tag: AAPL

Popular Stories

Stocks App Icon and Apple Logo Feature

Apple Passed Nvidia to Become World's Most Valuable Company Again

Friday July 17, 2026 12:43 pm PDT by
Apple momentarily became the world's most valuable publicly traded company again today after its market valuation surpassed that of Nvidia, according to CNBC. However, the two companies have since traded places during today's session. Apple's stock has increased by around 20% since it closed at $275.15 on June 25, pushing the company's valuation to nearly $5...
Stocks App Icon and Apple Logo Feature

You Can Listen to Tim Cook's Final Earnings Call as Apple CEO Today

Thursday July 30, 2026 6:45 am PDT by
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...

Top Rated Comments

Naraxus Avatar
32 months ago
Rofl. More endless platitudes.......

Talk is cheap Tim
Score: 42 Votes (Like | Disagree)
k1121j Avatar
32 months ago
I won’t be excited till I see it. A new color is “Magical” for goodness sake soooooo “breaking new ground” isn’t all that exciting tbh.
Score: 35 Votes (Like | Disagree)
vegetassj4 Avatar
32 months ago
Tim Apple testing the Vision Pro 2 with AI. Its the most vision we've ever put in a Vision ...

You're gonna love it....resistance is futile



Attachment Image
Score: 21 Votes (Like | Disagree)
jz0309 Avatar
32 months ago
Well, what else is he going to say?
Now, convince me that it adds value to my life, cause my current take is that I neither need it nor want genAI…
Score: 18 Votes (Like | Disagree)
32 months ago

Rofl. More endless platitudes.......

Talk is cheap Tim
Exactly. He did nothing but use filler words.
Score: 17 Votes (Like | Disagree)
antiprotest Avatar
32 months ago
It's gonna break something alright
Score: 17 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors