Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along with an "Ad" label and a "Get" button.
The new ad format will be shown on iPhones running iOS 16.4 and later. Today tab ads will not be available on iOS 16.3 and earlier. Existing ads will automatically switch to the new format in July, with no action required from advertisers.
Ads in the Today tab currently appear as a full-height card that can only be viewed after scrolling past the first unsponsored slot.
Since the ads will no longer have a custom graphic, Apple says the approval process will be quicker and easier. The compact format will also make the ads more distinguishable from unsponsored content in the Today tab, so this is a change that should be well received by both advertisers and App Store users.
Apple began showing ads in the Today tab in October 2022. The upcoming ad format change was first reported by 9to5Mac.
Tuesday September 1, 2026 4:50 pm PDT by Juli Clover
Apple today informed developers that universal Mac App Store apps that require macOS 13 or later can remove support for Intel-based Mac computers.
We're reaching out to let you know that universal macOS apps on the Mac App Store that require macOS 13 or later can now remove support for Intel-based Mac computers.
By removing support for Intel-based Mac computers, you can simplify your...
Monday September 7, 2026 3:19 am PDT by Tim Hardwick
Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...
Monday September 14, 2026 3:25 pm PDT by Juli Clover
X's XChat app is no longer available from the App Store. The app does not come up when searching for it in the App Store, and clicking a link to it on the web returns an unavailable error.
XChat allows X users to communicate with one another using end-to-end encryption and disappearing messages. The app's description says it is a "private, focused space built for conversation." XChat launched...
When the App Store first launched I used to really enjoy browsing it to see the new wonders that has been created. However for me it’s turned into a cess pool of adverts for in app purchase cash grabs and I pretty much only open it to install an app I’ve heard about elsewhere.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
