Timothée Chalamet Wants to Star on Apple TV+ in New Ad for Streaming Service

Apple’s obsession with celebrity is one of the absolute worst things about Apple.

This is very nice!

Great to see Apple making ads like this again – has a somewhat late 90s/early 00s vibe.

So very cringeworthy.

Compare this to the vast library of content on Netflix, HBO, Amazon, Disney....

Apple has chosen not to play the content library game because all the major content holders are already building their own services, competing for attention and giving them plenty of pricing leverage over Netflix or Prime. There's a reason Netflix is far and away the most expensive of the group, and why Prime's back catalog looks like a VHS $1 bin.

By not playing that game, Apple can offer a more attractive price point and focus on building a bank of new content. The service doesn't have to compete with Netflix, HBO or Disney -- just with their new content, and I'd say on the whole they're doing well. Most new series are losers (this has always been true on all networks), the trick is to take chances and pick up more hits than the competition.

Then, give it time. A hit like Ted Lasso will be something that people will want to look back on for the rest of their lives, and Apple will be there to charge them $7.

Apple's entitlement is showing.

LOL! This is the point you think it showed? 🤣

Y'all are funny...

These ads aren't working for me. I think actually these ads highlight what's wrong with Apple TV. They think they can just throw money and, get big names, and win. That's literally the Microsoft strategy of the Ballmer days and if failed incredibly. Sure there's a few good shows on Apple TV (I liked Severance, Tehran, Foundation) but I can count them with one hand. Compare this to the vast library of content on Netflix, HBO, Amazon, Disney.... Instead of paying all of these actors, they should buy better quality content, or sports. I mean if they bought the digital rights to the Super Bowl then we're taking.

Exactly. I don't care about their so-called "big names". Just give me a good story, like Severance.