Apple Shares 'Life is But a Dream' Shot on iPhone 13 Pro Film
Apple today shared a short movie called "Life is But a Dream," which was created by South Korean film director Park Chan-wook, who is known for "Oldboy," "The Handmaiden," "Lady Vengeance," and more.
The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to build a coffin for the savior of his village. He digs up an abandoned grave, awakening the ghost of an ancient swordsman.
Apple has also uploaded a separate "making of" video that explains how Park and his film crew used the iPhone 13 Pro's features to create the short.
"Shot on iPhone" is a
long running Apple ad campaign, and Apple has previously commissioned other short films. Most recently, Apple
shared a short film from Chinese director Zhang Meng to celebrate Chinese New Year.
Popular Stories
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife.
He ended up breaking his collarbone and seven ribs, but was...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...