Apple CEO Tim Cook publicly for the first time today revealed that he has personally invested in cryptocurrency and that he's been interested in it "for a while."
The comments came during Cook's appearance at The New York Times "DealBook" summit, where Cook was questioned on privacy, sideloading, and more.
Answering whether he owns any cryptocurrency, Cook replied, "I do," adding that "it's reasonable to own it as a part of a diversified portfolio. I'm not giving anybody investment advice, by the way." Cook said that Apple has no "immediate" plans to accept cryptocurrency as a means of payment for its products or within Apple Pay.
Despite the company's lack of "immediate" plans to get involved in the world of cryptocurrency, Cook did say that it's something Apple is "looking into." Cook said that Apple has no plans to invest in cryptocurrency given his belief that "people [don't] buy Apple stock to get exposure to crypto. So if they want to do that, they can you know, invest directly in crypto through other means."
Speaking on the growing popularity of NFTs, Cook says it too is also "interesting" but that it will "take a while to play out in a way that is for the mainstream person."
Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes.
Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run...
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.
Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone...
Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.
I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, ...
I'm a little surprised by that. Lots of people in the business world look down on it.
I still think one of the best investments is putting money in an index fund, like the S&P 500. Yes if you play the market right you can get a lot of bitcoin, but an index fund is a lot safer.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
