Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App

Apple today announced that it has acquired classical music streaming service Primephonic, and will be folding it into Apple Music.

apple music
Primephonic offers an "outstanding listening experience" with search and browse functionality optimized for classical audio, plus handpicked recommendations and "contextual details on repertoire and recordings."

"We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world."

Apple says that with the Primephonic purchase, ‌Apple Music‌ subscribers will be provided with an improved classical music experience. This will start with Primephonic playlists and audio content, and in the coming months, Apple will offer a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more.

Primephonic will be taken offline on September 7, and is no longer available for new subscribers. Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

Current Primephonic subscribers will receive six months of ‌Apple Music‌ access for free with access to hundreds of thousands of classical albums that support Lossless and Spatial Audio.

Popular Stories

Apple Music iPod Page Not Found

Apple Music Has a Hidden iPod You Can Play With

Friday October 23, 2026 7:11 am PDT by
Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors. "Page Not Found," says Apple. "Give this a spin instead." Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found." The easter egg is only...
Apple Music New Branding

Apple Music's New Look Officially Announced

Wednesday October 21, 2026 9:06 am PDT by
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity. In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...
apple music new logo red

Apple Music Is Getting a New Logo

Tuesday October 6, 2026 4:06 am PDT by
Apple appears to be rolling out a new logo for Apple Music in its upcoming set of software updates. The logo has been spotted in both macOS 27.2 beta 3 and iOS 27.2 beta 3, and it's identical to the one that Apple used in its Apple Music Hall announcement last month. When Apple used the logo in the venue's press materials and on its new official website, it wasn't clear if this was a one-off ...

Top Rated Comments

szw-mapple fan Avatar
68 months ago
I’m happy about the improvement to the classical search and browsing but I don’t really want a separate app just for classical.
Score: 54 Votes (Like | Disagree)
Krizoitz Avatar
68 months ago

Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

What’s the point of that, I wonder? Will they have a different database from the main Apple Music? If so, why? 🤷🏻‍♂️
Listening to classical music is a very different experience than listening to modern music. Not in that one is better than the other, but the way the music is made is different. A Jay-Z song is a Jay-Z song, absent maybe a few covers, the artist and the song are tightly coupled. With classical music (which actually covers about 7 periods going back 1500 years until the present) the same composition can be performed by a wide variety of orchestras, ensembles, etc. I might prefer Tchaikovsky’s 1812 Overture as performed by the London Phillharmonic in 1995, where as you might prefer the same but the 2007 performance, or the New York Philharmonic instead. Some of the criteria for searching and sorting doesn’t map as well to the ones used more mainstream music.
Or you might have a favorite violinist and you want to find performances that include them. An app tailored to classical music can include that type of information that is unlikely to be used/needed for mainstream music.
Classical pieces also tend to be much longer and while they can be broken up into smaller parts, such as different movements, the listening style is going to be less shuffle or playlist based, listening to the entire performance is more common.

So while the regular Apple Music app can, of course, include Classical Music, a dedicated separate app can provide a better experience for people who are more into it. Similar to how you might want a separate audio book app, even though you could technically listen to audio books in the Apple Music app too.
Score: 49 Votes (Like | Disagree)
xraydoc Avatar
68 months ago
I'm pleased about this.
Score: 18 Votes (Like | Disagree)
TheDailyApple Avatar
68 months ago
Sweet! Classical music has lagged behind in playlist, search, and suggestion quality with most major streaming services. Upping the support for classical music listeners (like me) is greatly appreciated.
Score: 17 Votes (Like | Disagree)
68 months ago
Very cool.
Score: 16 Votes (Like | Disagree)
ThunderSkunk Avatar
68 months ago
I appreciate the adding of services catered to adults.
Score: 12 Votes (Like | Disagree)
Latest Stories
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
6 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
7 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
7 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
7 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
8 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
9 hours ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
10 hours ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
12 hours ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
12 hours ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
12 hours ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
14 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
14 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
15 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
15 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
16 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
16 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
16 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
16 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
19 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
19 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
1 day ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
1 day ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
1 day ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
1 day ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
1 day ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
1 day ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
2 days ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
2 days ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
2 days ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors