Apple Shares 'Jump' AirPods Pro Ad
Apple today shared a new AirPods Pro-focused ad called "Jump" on its YouTube channel, highlighting the Active Noise Cancellation and Transparency features of the earbuds in a creative way.
In the spot, a man wearing AirPods Pro jump ropes through the city. It's set to the song "Fallin' Apart" by Young Franco, and it features the tagline "Turn the world into your playground with AirPods Pro."
Apple's AirPods Pro ad comes amid rumors of third-generation AirPods, which could be released as soon as this month. The AirPods 3 will look similar to the AirPods Pro with shorter stems and a smaller case, but will not have the same Active Noise Cancellation functionality.
Apple is also rumored to be working on a new version of the AirPods Pro that will lack a stem, but it is not yet clear when the new AirPods Pro might launch.
Popular Stories
Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.
Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...