Demand for Apple TV+ programs is increasing as its shows become more popular in the United States, according to demand data from research company Parrot Analytics (via Business Insider).
Apple TV+ mostly underwhelmed audiences and critics in the months after its launch, and this has been supported by data based on social media, fan ratings, and piracy. However, new research by Parrot Analytics shows that the streaming service's "second wave" of original programs was much more popular with audiences than its launch titles, suggesting that it is gaining momentum after a lackluster start.
"Defending Jacob" was Apple's biggest original series so far based on viewership, desire, and engagement. The show was on average 29.5 times more in demand than the average series in the U.S. during its first 60 days on the platform. The second most in-demand Apple TV+ show was "Truth Be Told," followed by M. Night Shyamalan's "Servant." None of the top three shows were part of Apple TV+'s launch lineup.
Although comedy "Ted Lasso" only places ninth, Parrot Analytics noted that the show is quickly catching on with viewers, receiving positive word-of-mouth. While Defending Jacob was fast to attract an audience, demand for Ted Lasso has been slow but steady, eventually overtaking Defending Jacob.
Overall, the data suggests that Apple TV+ is finding its feet as a streaming platform despite its slow start, with the demand for its original programs increasing over time.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Monday October 20, 2025 1:55 pm PDT by Juli Clover
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like.
Subscribe to the MacRumors YouTube channel for more videos.
If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
Thursday October 16, 2025 3:57 pm PDT by Juli Clover
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
Only watched The Morning Show and Servant. The first was great the second good enough, other than that I tried to watch Amazing Stories and Truth Be Told but quit as both the acting and writing were appalling. Also watched On The Rocks, which was terrible story-wise. The other shows and movies are plainly uninteresting to my liking... I'm betting on Foundation to save this service which quite frankly seems doomed since the very beginning.
Check out Ted Lasso and Mythic Quest: Raven's Banquet. Both are terrific in their own way. Ted lasso is optimistic and wonderful, Mythic Quest is just hilarious and sweet, and the middle-of-the-season episode is probably the best movie on the whole service.
I really enjoyed Ted Lasso even tho I don’t care about football and liked The Morning Show even though every character on that show deserves what’s coming to them.
i also tried Defending Jacob and literally watching Servent right now but I have this rule that if I end up playing with my phone in the first episode, then I should stop watching. Both are so slow! And Servent doesn’t even have a Chris to look at
