The embargo has lifted on reviews of Apple's new AirTag item tracker, although they are more like first impressions given that media outlets and YouTube channels had less than 48 hours of hands-on time with the small new device.
AirTag will be available to order starting this Friday, April 23 at 5 a.m. Pacific Time in most countries, and it will begin arriving to customers on Friday, April 30. Priced at $29 each or $99 for a four pack, users can attach AirTags to personal belongings like a wallet, keys, purse, or backpack and then keep track of the location of those items in Apple's built-in Find My app on iPhone, iPad, and Mac.
We've already rounded up some AirTag unboxing videos, and below we've gathered some more in-depth opinions from AirTag reviews.
The Verge's Dieter Bohn said the AirTag as "smart" and "capable" for users who already live in Apple's ecosystem:
Really, the AirTag is the Most Apple Product I've seen in a while. It's just a little more expensive than the competition. It's beautifully designed, but its hardware still somehow fails to actually take the practical realities of our dirty, messy world into account. It's very privacy-focused. It really only works with Apple devices. It offers features that no third-party device can really match thanks to Apple's tight integration (or tight grip on its APIs, depending on your point of view). And since there's no Android version of Find My, it's another piece of the Apple ecosystem that's going to keep you from switching.
An AirTag is a very Apple-y thing for Apple users who already live in Apple's ecosystem. They work great — and will be great at keeping you in Apple's world.
In the video below, Bohn provides a closer look at the AirTag setup process and then goes on a hide-and-seek adventure in New York City to test out its capabilities:
Top Rated Comments
oh my god just review the damn product.
Anyway, the reality of something like a bag being stolen is that the thief is going to quickly pluck out anything valuable and discard the rest so they don't get caught with it.
My PRIMARY use case for an AirTag was going to be burying one deep in my backpack, so if it got stolen I'd be able to track where it is. If it's going to tell the thief it's there, what's the point?
1. Bad guy finds and discards AirTag
2. AirTag owner finds garbage can