Everything Apple Announced at Today's Event in 7 Minutes - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Everything Apple Announced at Today's Event in 7 Minutes

Apple today held its annual iPhone-centric event, introducing the new iPhone 12 mini, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and, as a bonus, HomePod mini and new MagSafe charging options for iPhones.


It took Apple an hour to introduce the new devices during the "Hi, Speed" event, but we've recapped all of the announcements in just seven minutes for our readers who want a no-frills but thorough overview of all the announcements.

All of our event coverage is also available below, so make sure to check out our articles so you don't miss any information about Apple's newest products.

iPhone 12 Lineup

MagSafe Chargers and Accessories

HomePod mini

Other Announcements

Apple Videos

Apple shared several videos during its keynote event highlighting new products. We've embedded them below for those who missed seeing the event live.




The full Apple event livestream can be rewatched on YouTube or on the Apple Event website.


The iPhone 12 and iPhone 12 Pro will be available for pre-order this Friday, with a launch to follow on October 23. The ‌iPhone 12 Pro Max‌ and ‌iPhone 12 mini‌ will be available for pre-order on November 6, with a launch to follow on November 13.

Related Forum: iPhone

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Today With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and changes coming with iOS...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

Top Rated Comments

ChrisMoBro Avatar
77 months ago
The actual event could have been 7 minutes.
Score: 33 Votes (Like | Disagree)
77 months ago
How disappointing that you need to buy the Pro Max to get the best camera. I simply can't have a screen that large.
Score: 25 Votes (Like | Disagree)
77 months ago
makes no sense to not include a charging brick when they include a new cable that if you have an iphone won't plug into your existing charging bricks
Score: 19 Votes (Like | Disagree)
C. Robert Avatar
77 months ago
No plug
No ear buds
smaller packaging
cheaper shipping
less pieces to manufacturer = Apple saving money but not the consumer. Shame on them.
Score: 19 Votes (Like | Disagree)
C. Robert Avatar
77 months ago

Faster processor, better camera, and more storage for same price.
They do that every year. They should have been ashamed of themselves for offering 64 GB on a pro labeled device also.
Score: 14 Votes (Like | Disagree)
JPSaltzman Avatar
77 months ago
I know the difference between bits and bytes when it comes to Apple:

"Bits" are what Apple takes away from every new product release of very same product. They take away the earphone jack, then the power adapter, then the physical home button, the "opening the package experience" (so many YouTubers will really be missing that one!), a little bit here, and little bit there.... adds up to Lots of Bits.

"Bytes" is what I say to Apple with every new release that takes away one or more of many favorite features (or forces a lame, buggy major update on you): "Oh, that bytes!" "Byte me, Apple!"
Score: 11 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors