Everything Apple Announced at Today's Event in 7 Minutes - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Everything Apple Announced at Today's Event in 7 Minutes

Apple today held its annual iPhone-centric event, introducing the new iPhone 12 mini, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and, as a bonus, HomePod mini and new MagSafe charging options for iPhones.


It took Apple an hour to introduce the new devices during the "Hi, Speed" event, but we've recapped all of the announcements in just seven minutes for our readers who want a no-frills but thorough overview of all the announcements.

All of our event coverage is also available below, so make sure to check out our articles so you don't miss any information about Apple's newest products.

iPhone 12 Lineup

MagSafe Chargers and Accessories

HomePod mini

Other Announcements

Apple Videos

Apple shared several videos during its keynote event highlighting new products. We've embedded them below for those who missed seeing the event live.




The full Apple event livestream can be rewatched on YouTube or on the Apple Event website.


The iPhone 12 and iPhone 12 Pro will be available for pre-order this Friday, with a launch to follow on October 23. The ‌iPhone 12 Pro Max‌ and ‌iPhone 12 mini‌ will be available for pre-order on November 6, with a launch to follow on November 13.

Related Forum: iPhone

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

ChrisMoBro Avatar
76 months ago
The actual event could have been 7 minutes.
Score: 33 Votes (Like | Disagree)
76 months ago
How disappointing that you need to buy the Pro Max to get the best camera. I simply can't have a screen that large.
Score: 25 Votes (Like | Disagree)
76 months ago
makes no sense to not include a charging brick when they include a new cable that if you have an iphone won't plug into your existing charging bricks
Score: 19 Votes (Like | Disagree)
C. Robert Avatar
76 months ago
No plug
No ear buds
smaller packaging
cheaper shipping
less pieces to manufacturer = Apple saving money but not the consumer. Shame on them.
Score: 19 Votes (Like | Disagree)
C. Robert Avatar
76 months ago

Faster processor, better camera, and more storage for same price.
They do that every year. They should have been ashamed of themselves for offering 64 GB on a pro labeled device also.
Score: 14 Votes (Like | Disagree)
JPSaltzman Avatar
76 months ago
I know the difference between bits and bytes when it comes to Apple:

"Bits" are what Apple takes away from every new product release of very same product. They take away the earphone jack, then the power adapter, then the physical home button, the "opening the package experience" (so many YouTubers will really be missing that one!), a little bit here, and little bit there.... adds up to Lots of Bits.

"Bytes" is what I say to Apple with every new release that takes away one or more of many favorite features (or forces a lame, buggy major update on you): "Oh, that bytes!" "Byte me, Apple!"
Score: 11 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors