Apple Shares New 'Behind the Mac' Video Featuring James Blake - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares New 'Behind the Mac' Video Featuring James Blake

by

Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.

Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various "Behind the Mac" ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Tag: Apple Ads

Top Rated Comments

mdriftmeyer Avatar
mdriftmeyer
79 months ago
This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Score: 3 Votes (Like | Disagree)
T
topdrawer
79 months ago
when i feel like going to "create", i get sidetracked by some update prompt and then i end up watching tv instead.
Score: 3 Votes (Like | Disagree)
Altherekho Avatar
Altherekho
79 months ago

This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Intel Mac !


Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.


Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing ('https://www.macrumors.com/2018/06/15/apple-behind-the-mac-ads/') various "Behind the Mac" ads since 2018, with the ads ('https://www.macrumors.com/2020/03/04/apple-behind-the-mac-women-changing-the-world/') featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Article Link: Apple Shares New 'Behind the Mac' Video Featuring James Blake ('https://www.macrumors.com/2020/07/08/apple-behind-the-mac-james-blake/')
Intel Mac!
Score: 2 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
79 months ago
Music to play at Guantanamo Bay
Score: 2 Votes (Like | Disagree)
D
Dave Y
79 months ago

because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Agreed.

HEre's one with literally a 10-year old Acer laptop:
https://www.soundonsound.com/people/saint-jhn-imanbek-roses
Score: 1 Votes (Like | Disagree)
B
burgerrecords
79 months ago

And yet there is James Blake with all his Grammys, Mercury Prize, etc.
because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...
Read Full Article • 21 comments
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Read Full Article
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Read Full Article

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors