Update: Apple has released a longer version of the ad on its YouTube channel in the United Kingdom. Original story follows.
Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement.
Apple has shared a short ad for its new iPhone SE that revolves around a person slowly peeling the protective film off the device:
Watch on YouTubeApple has yet to upload the new iPhone SE ad to its official YouTube channel.
The second-generation iPhone SE has a similar design as the iPhone 8, including a 4.7-inch display and a Touch ID home button, but it has a faster A13 Bionic chip. Other features of the device include a single-lens 12-megapixel Wide rear camera with Portrait mode support, wireless charging, IP67-rated water resistance, and Wi-Fi 6.
The new iPhone SE became available to pre-order today in Black, White, or (RED), with pricing starting at $399 for 64GB of storage.
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