Apple Comments on iPadOS Future, Coronavirus, Apple TV+ and More at Shareholders Meeting - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Comments on iPadOS Future, Coronavirus, Apple TV+ and More at Shareholders Meeting

Apple's annual shareholders meeting took place this morning at the Steve Jobs Theater on the Apple Park campus, and while most of the focus was on shareholder proposals, Apple executives in attendance did have a few interesting tidbits worth sharing.

apple park drone june 2018 2
Shareholders meetings have limited space and shareholders need to register in advance to attend, but multiple people who were there shared details about the meeting on Twitter.

During his opening remarks, Apple CEO Tim Cook commented on the ongoing coronavirus outbreak that has caused Apple to lower its March revenue forecast due to device shortages and store closures in China.

Cook said that the outbreak is a "fairly dynamic situation" and that it is causing "a challenge" for Apple. He went on to say that Apple's first priority is the health and safety of its employees. "That's where our energies are," he said.

Cook was asked why Apple didn't make an effort to get the rights to the upcoming Friends reunion show that's going to be on HBO Max when it launches in May 2020. Cook said that recycled content is "not what Apple TV+ is about." ‌Apple TV‌+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."

During the meeting, Cook confirmed Apple's plans to open an online store in India in 2020 and a retail store in 2021. Apple has been working for years to establish a presence in India.

On the topic of the environment, Cook reiterated a goal that Apple executives have mentioned many times in the past. Apple's aim is to "create an Apple product without taking anything from the earth" as part of a closed-loop supply chain, which is why Apple has established robust recycling methods. "This is one of those things people say you can't do. We're going to find a way to do it," he said.

Other Apple executives were in attendance, and software chief Craig Federighi commented on iPadOS after ‌Tim Cook‌ was asked about iPad software being behind ‌iPad‌ hardware. "If you like what you've seen us do with iPadOS, stay tuned, we're going to keep working on it," he said.

As for voting on proposals, which primarily focused on standard business like electing directors, ratifying a public accounting firm, and approving executive compensation, votes went in Apple's favor and voters sided with Apple's recommendations.

Apple recommended against three shareholder proposals that were not approved, including a proxy access amendment calling for a second shareholder-approved board nominee, a proposal for a report evaluating the feasibility of including sustainability metrics into compensation plans provided to executives, and a proposal asking for a report on whether Apple "has publicly committed to respect freedom of expression as a human right."

Tag: AAPL

Popular Stories

Apple Logo Cash Blue

Apple Shares Fall After News of iPhone 18 Pro Order Cuts

Friday October 9, 2026 8:35 am PDT by
Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on...
aapl logo banner

Loop Capital Cuts Apple Rating Over iPhone Sales Outlook

Wednesday October 21, 2026 1:38 am PDT by
Loop Capital has lowered its rating on Apple from "Buy" to "Hold," saying the company is unlikely to make up an estimated 13 million iPhone shipments cut from its plans for the second half of 2026, according to Investing.com. The firm reduced its Apple stock price target from $370 to $330. Loop previously believed shortages of memory and processors had delayed shipments that Apple would...
Stocks App Icon and Apple Logo Feature

Apple Becomes Second Company to Close Above $5 Trillion

Wednesday October 14, 2026 3:37 pm PDT by
Apple today closed with a market capitalization above $5 trillion, making it the second company to do so after Nvidia. As noted by The Wall Street Journal, Apple's market cap has exceeded $5 trillion six times before today during intraday trading, but this is the first time the company stayed above the mark at closing. Apple closed at $342.96, for a market cap of $5.005 trillion. The new...

Top Rated Comments

I7guy Avatar
87 months ago

Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
Way to spin that like a wobbly top.
Score: 17 Votes (Like | Disagree)
Gasu E. Avatar
87 months ago

Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
One of the silliest non sequiturs I've seen here. But, it did provide a vehicle for you to descend from the heavens with your righteous indignation, so I guess it served a purpose.
Score: 14 Votes (Like | Disagree)
Expos of 1969 Avatar
87 months ago
Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
Score: 10 Votes (Like | Disagree)
az431 Avatar
87 months ago

All about original programming...

Isn’t Amazing stories being rebooted on AppleTV?

What about Carpool Karaoke?
Do you know the difference between a rerun and a new episode?
Score: 8 Votes (Like | Disagree)
87 months ago

Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
Ohhh... such drama. That of course makes no sense.
Score: 7 Votes (Like | Disagree)
WiseAJ Avatar
87 months ago

Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
What does one have to do with the other? The perfectly fine keyboard on the MacBooks is neither recycled or "rerun"
Score: 7 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
13 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
13 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
13 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
15 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
16 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
23 hours ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
23 hours ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
1 day ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
1 day ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
1 day ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
1 day ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
1 day ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
1 day ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
1 day ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors