Apple to Attend CES 2020 in Rare Official Appearance
Apple will make a rare official appearance at next week's annual Consumer Electronics Show in Las Vegas where its HomeKit smart home system will take the limelight, reports Bloomberg's Mark Gurman.
With Amazon and Google expected to roll out new software capabilities for their internet-connected products and voice-activated smart platforms, Apple's own smart home system will also be on show.
Apple's HomeKit, a system for controlling devices in the home, will also be on display. Some companies will show off new gadgets for the home that work with Siri, Apple's digital assistant.
According to the report, the company isn't expected to release any new hardware at the trade show, but Apple executive Jane Horvath is scheduled to speak on a consumer privacy panel on January 7.
Ahead of last year's CES, Apple put up a giant sign in Las Vegas touting the security of its devices, and in 2018 some Apple employees reportedly met with potential augmented-reality glasses suppliers there, but otherwise it has traditionally chosen to stay away. Apple's presence at CES 2020 is the first time in decades that the company has attended in an official capacity.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
