Apple Shares New AirPods Ad Highlighting Wireless Charging
Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the AirPods Wireless Charging Case that launched in March alongside the second-generation AirPods.
In the spot, which was shot in black and white, a bored man pulls his AirPods off of their wireless charging pad (an Apple exclusive Belkin model) before he pops outside and begins bouncing over normal street items that are inexplicably bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays while he runs through town.
Apple has shared AirPods ads in the past, but this is the first ad that is specifically aimed at highlighting the wireless charging capabilities of the AirPods.
Apple sells the AirPods 2 for $199 with a Wireless Charging Case included, which is able to charge on any Qi-based wireless charging mat. It's also available on a standalone basis for $79.
Update: Apple has also shared another short ad highlighting the Screen Time feature on iPhone.
Popular Stories
Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.
Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
