Apple Watch Series 4 Unboxing Videos Reveal New Packaging for Aluminum and Stainless Steel Models - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Watch Series 4 Unboxing Videos Reveal New Packaging for Aluminum and Stainless Steel Models

A few days after unboxing videos for the iPhone XS and iPhone XS Max were shared online, some of the same YouTubers have now provided a glimpse into the unboxing experience of the Apple Watch Series 4. Unlike this year's new iPhones, the Apple Watch Series 4's packaging is noticeably different from previous generations.

apple watch series 4 unboxing ijustine

Image via iJustine

To start off, iJustine unboxed the Apple Watch Series 4 40mm Gold Stainless Steel Case with a Milanese Loop, as well as the Hibiscus Sport Loop and Lavender Sport Band. Apple changed up the packaging for the Series 4, and instead of a square box for stainless steel cases, this year the higher-end Apple Watch models also come in a rectangular box.


The outer packaging opens up to reveal Apple Watch artwork, and inside there are two separate boxes: one holding the Apple Watch, charging cord, power brick, and paperwork, and the second holding the Apple Watch band.

The Apple Watch case itself is also protected by a small fabric sleeve. Previous stainless steel Apple Watches were protected in a large, square plastic case that also held the Apple Watch band.

apple watch box

Image via Emkwan Reviews

YouTuber Emkwan Reviews unboxed the same Apple Watch as iJustine, but in 44mm instead of 40mm.


Spanish YouTuber Victor Abarca unboxed the Apple Watch Series 4 with the 40mm Space Gray Aluminum Case, showing off packaging that mimics the stainless steel Series 4's packaging. Aluminum owners will see the same pull tabs on the back of the packaging that opens up to two separate boxes inside, one holding the Apple Watch and another holding their band of choice.

Additionally, it appears that if you get the Space Gray Apple Watch, the small fabric sleeve protecting the case will also be Space Gray.


Apple's decision to package each version of the Apple Watch the same in 2018 is a big difference from previous Apple Watch generations. For the Apple Watch Series 3 and prior versions, the aluminum Apple Watch models came in slimmer, rectangular boxes, while the premium stainless steel models were encased in larger, square boxes that included the plastic case.

The Apple Watch Series 4 will launch tomorrow, September 21, so the first pre-order customers can expect to receive their Series 4 devices throughout the day on Friday. After reviews for the Apple Watch Series 4 praised the smartwatch's display and health benefits, Apple highlighted some review snippets on its website.

Related Roundup: Apple Watch 11

Popular Stories

3 4 24 Sport Band Refresh Feature

Sketchy Rumor Claims Apple Watch Series 12 Could Introduce Sensor in Band

Friday July 3, 2026 8:54 am PDT by
The Apple Watch Series 12 could ship with a new health sensor built directly into one of its bands, according to a sketchy rumor from a known leaker. The leaker known as "Kosutami" says the sensor will be injection-molded into a silicone band, and only a silicone band, apparently because Apple has not yet solved how to embed similar hardware in bands made from other materials. No detail was...
watchos 27

Siri AI Comes to Apple Watch in watchOS 27 Beta 3

Monday July 6, 2026 1:24 pm PDT by
With watchOS 27 beta 3, Apple added support for Siri AI and the Siri app, so Apple Watch users can now use the features right from their wrist. Apple said Siri AI would be coming to the watch back when watchOS 27 was first introduced, but the feature wasn't live until now. The Dynamic App Grid that pops up when the Digital Crown is pressed displays the Siri app in the center, and the...
Apple Watch Series 10 Jet Black

Apple Watch Series 13 Rumored to Mark the End of an Era

Wednesday July 8, 2026 1:29 pm PDT by
While the Apple Watch Series 12 is still a few months away, a new rumor suggests that next year's Apple Watch Series 13 will mark the end of an era. According to a recent post from a known leaker on the Chinese social media platform Weibo, the Apple Watch will be receiving a major redesign next year, and this will apparently include a new way of attaching bands to the watch. As a result, the ...

Top Rated Comments

Prof. Avatar
103 months ago
Off topic but not really... iJustine is so annoying.
Score: 55 Votes (Like | Disagree)
ppdix Avatar
103 months ago
Off topic but not really... iJustine is so annoying.
I was going to write the same! AHAHAHA Annoying AF!
Score: 19 Votes (Like | Disagree)
69Mustang Avatar
103 months ago
All these youtubers are annoying. I’m guessing they don’t buy these as they get them before launch. Get a job and earn your gadgets.
This comment is the internet equivalent of old man yells at cloud or old man yells get off my lawn.:p:D

Reviewing and commenting about tech literally is their job. I'm sure they earn everything they get... just like you do at your job. They just have different ancillary benefits (early access to tech) than you do with your gig.
Score: 14 Votes (Like | Disagree)
103 months ago
Wow, people opening boxes and looking inside.
Score: 14 Votes (Like | Disagree)
Prof. Avatar
103 months ago
You have no obligation to listen to any youtuber you find annoying. Why the need to let everyone know?
To find people to commiserate with.
Score: 13 Votes (Like | Disagree)
MrGimper Avatar
103 months ago
I was going to write the same! AHAHAHA Annoying AF!
All these youtubers are annoying. I’m guessing they don’t buy these as they get them before launch. Get a job and earn your gadgets.
Score: 12 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors