Snapchat Debuts New Filters That Automatically Recognize Food, Concerts, Pets, Beaches, and Sports - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Snapchat Debuts New Filters That Automatically Recognize Food, Concerts, Pets, Beaches, and Sports

by

Snapchat over the weekend quietly began launching a new intelligent image recognition feature in its app, first spotted by Mashable. The feature automatically recognizes certain objects and events when you snap a picture of them, and provides you with appropriate filters and borders for your images when you scroll through editing options. At launch, recognizable objects include concerts, beaches, pets, sports, and food.

snapchat food filters
Snapchat's image recognition is meant to be used when you are taking pictures of real objects and animals, but it also appears to work for more generic images found on the internet. A Snapchat spokesperson told MacRumors that image processing takes place locally on your iPhone, and the company will continuously improve the feature with better accuracy and quality of the recommendations as more people use it.

The update is launching ahead of Snapchat's imminent redesign, which CEO Evan Spiegel has stated will be a direct response to users who claim the app is difficult to understand. In an earnings letter shared earlier in November, Spiegel said that "our team has been working on responding to this feedback," and the redesign has been hinted at including algorithmic feeds in the Stories section of the app.

Top Rated Comments

rye9 Avatar
115 months ago
hot dog or not hot dog?
Score: 9 Votes (Like | Disagree)
115 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Score: 6 Votes (Like | Disagree)
TonyC28 Avatar
115 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
30s here and don’t understand Snapchat or the need for people to take pictures of their meal and share it with others. Maybe I’m just an old soul.
Score: 4 Votes (Like | Disagree)
trusso Avatar
115 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
I'm in my late twenties. I think it's pointless. I don't understand Snapchat.

There. Happy? :rolleyes:
Score: 3 Votes (Like | Disagree)
115 months ago
We'll, that should help justify their $16B valuation, or NOT !
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
115 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Every single time Snapchat is mentioned. These forums are filled with complaints.

Every time Facebook is mentioned, you've always got that guy who tells you all about how they don't use Facebook. You know who does use Facebook? Over 2 billion people every day.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors