Improv Everywhere recently turned a New York City subway station entrance into a fake Apple Store, complete with both fake employees and customers lined up for the iPhone X. It shared the entire act on YouTube today.
Photo: Arin Sang-urai via Improv Everyhwere
The improv group started by affixing a large Apple logo to a glass elevator at the corner of East 23rd Street and Park Avenue in Manhattan, which actually leads down to trains on the Lexington Avenue Line.
Next, they had 50 fake customers line up along the sidewalk. Fake employees, wearing blue shirts with Apple logos, stood near the entrance to the elevator and cheered as people went down to the trains.
Watch on YouTubeThe whole scene attracted the attention of many onlookers, who were told a new Apple Store was opening in the subway station since Apple's iconic glass cube store on nearby Fifth Avenue is (actually) undergoing renovations.
The fake employees even tried to convince people to line up for the iPhone X. To make the act look more convincing, some of the fake customers came out of the elevator holding white bags while acting excited.
Photo: Arin Sang-urai via Improv Everyhwere
Many people that walked by were confused by what they were seeing, with some individuals stopping for interviews with fake camera crews. A few people even joined the queue for the iPhone X, as Improv Everywhere explains in a blog post. Watch on YouTube
