Apple Highlights the Best of iPhone X Reviews - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Highlights the Best of iPhone X Reviews

by

Apple today highlighted iPhone X reviews from major publications such as The Verge, TechCrunch, Mashable, BuzzFeed News, The Independent, and CNET with a GIF that cycles through positive comments about the device.

iphone x angled
Apple changed its review strategy with a staggered release of the iPhone X to select YouTube channels and media outlets, some of which received less than 24 hours of lead time with the device before Apple's publishing embargo lifted.

Steven Levy, a journalist who reviewed the original iPhone, was among the first to share iPhone X impressions on Monday. A handful of YouTube channels shared hands-on and unboxing videos of the device on the same day. Then, on Tuesday, a larger wave of tech publications and media outlets published reviews.

iPhone X reviewsl
Apple quoted the following reviews in its press release:

Mashable: "Apple's iPhone X is the beginning of something new. Everything the iPhone X is serves as a roadmap for future iPhones."

BuzzFeed: "Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark, or during the day."

Creative Live Blog: "The OLED display is insanely good. The contrast is unlike anything I've ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I'm holding my photos and videos…not a device on which to view them."

The Wall Street Journal: "Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you'll be headed for trouble if you go trying to clone yourself."

CNET: "After 10 hours on the streets of San Francisco, mostly in and around Fisherman's Wharf, I was impressed by how Portrait Mode transformed the everyday selfie into a respectable and elegant photo."

The Evening Standard: "Apple's implementation of the camera is flawlessly done and THE Animoji are fantastic."

TechCrunch: "What I can tell you is that [Animoji] are cute and super funny. The way that the camera is able to accurately track and map your face, the physics in the models and the fun factor of being able to 'wear a mask' combine to make something that's actually a ton of fun."

iPhone X launches this Friday, November 3, including the first deliveries to customers and limited in-store availability for walk-in customers.

Top Rated Comments

114 months ago
I’m sure people will find something negative to say about this, but for me personally these reviews have made me even more excited (and impatient) for November 3.
Score: 14 Votes (Like | Disagree)
114 months ago
Well MR members will have the worst reviews covered as always.

#neversatisfiedever!
Score: 10 Votes (Like | Disagree)
MH01 Avatar
114 months ago
Its a two edged sword, if you want to get access to apple hardware so to maximise on the page hits and exposure , you need to keep Apple sweet. 24hr seems like Apple wanted to rush the reviewers , and initial impressions should have been positive.

It will be interesting so see reviews next week, from a broad selection of reviews and those not have picked by Apple. Looking forward to MR members also give their feedback. I've given up a long time ago on established press and their reviews, find MR forums a much more informative source .

And the Tokyo kezei "its like magic" ...... well that sums up the peoblem with the "selected" media ..... too much koolaid for some
Score: 6 Votes (Like | Disagree)
Quu Avatar
114 months ago
I got two quotes for them to use from the reviews that came out.

The Washington Post: "[on FaceID] In my initial tests, it worked nine times out of 10."
The Verge: "FaceID works great in the dark, because the IR projector is basically a flashlight, and flashlights are easy to see in the dark. But go outside in bright sunlight, which contains a lot of infrared light, or under crappy florescent lights, which interfere with IR, and FaceID starts to get a little inconsistent.”
:p
Score: 5 Votes (Like | Disagree)
pat500000 Avatar
114 months ago
I will take reviews seriously when it comes from the actual consumers....not 4k editing tech reviewers.
Score: 4 Votes (Like | Disagree)
kycophpd Avatar
114 months ago
Apple Must be worried about people paying 1k+ for a phone.....lol
So worried there is a 5-6 week wait for shipping. :rolleyes:
Score: 4 Votes (Like | Disagree)

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors