Apple Highlighting 4K HDR Movies in iTunes Ahead of Apple TV 4K Launch - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Highlighting 4K HDR Movies in iTunes Ahead of Apple TV 4K Launch

Ahead of the launch of the Apple TV 4K, Apple has updated its iTunes Store on Mac, iOS, and Apple TV with several sections highlighting a range of 4K HDR movies that are available to purchase or rent.

The 4K section lists dozens of movies broken down into categories like New Releases, Visually Stunning, Action & Adventure, Drama, Comedies, and more.

apple4khdr
Quite a few new releases are available in 4K, including Wonder Woman, Baby Driver, Alien: Covenant, Logan, John Wick: Chapter 2, La La Land, and Fantastic Beasts and Where to Find Them.

Apple first began making 4K content available for purchase late last week. Apple's 4K movies are available at the same price as HD movies, with new releases typically available for $19.99.

iTunes customers who have already purchased HD quality content can expect to see their HD films upgraded to 4K at no additional cost.

4K iTunes content will be available on the Apple TV 4K, set to launch this Friday, September 22. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.

Related Roundup: Apple TV
Tag: iTunes
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 3 to Developers

Monday July 6, 2026 10:22 am PDT by
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Fourth watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday July 6, 2026 10:16 am PDT by
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
New Apple TV Logo

Apple TV Earns Record 87 Emmy Nominations for 2026, Led by 'Pluribus' and 'Widow's Bay'

Wednesday July 8, 2026 10:37 am PDT by
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations. The five most highly nominated shows are up for best series in their respective categories, and...

Top Rated Comments

Moonjumper Avatar
116 months ago
Hopefully they will add 4K on macOS soon. It seems odd selling up to 5K screens (which surpass the 90%+ DCI P3 colour space required for Ultra HD Premium), but limiting the video quality to 1080p.
Score: 6 Votes (Like | Disagree)
116 months ago
Funny enough, I can see the big ol' 4K HDR promotional in the iTunes Store, but every single movie is still showing up as being just HD quality. I'm wanting to watch some 4K goodness on my 5K iMac!
Score: 3 Votes (Like | Disagree)
ErikGrim Avatar
116 months ago
SAME price?

They have gone up £2 pounds!
They already increased the price prior to 4K to compensate for your Brexit nuked economy.
Score: 2 Votes (Like | Disagree)
bommai Avatar
116 months ago
How about the audio? Are they still limiting it to the ancient Dolby digital? What about Dolby Atmos?
Score: 2 Votes (Like | Disagree)
116 months ago
Your downloaded HD movies in your iTunes library will not be changed. 4K versions of your past purchases are only offered for streaming to the Apple TV 4K.
https://support.apple.com/en-us/HT207949
Score: 2 Votes (Like | Disagree)
116 months ago
I'm really hoping my already-redeemed digital copies from my blu-rays will be upgraded to 4K in iTunes. If that's the case, though, the secondary market for digital copy codes just went up.
Score: 2 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors