Still, that pales in comparison to at least one Apple leak of yore that has just been unearthed by Fast Company, proving that Cupertino was unable to keep its secrets behind lock and key long before the era of social media and 24-hour online news coverage.
The video below is a local news item from San Francisco's KGO, broadcast back in February 1988, which features an interview with late tech-media pioneer and Macintosh Today magazine founder David Bunnell.
In the short clip, Bunnell tells news anchors how his publication managed to get hold of a 160-page internal Apple document laying out detailed plans for the Macintosh Portable, the company's first mobile computer, several months before its official unveiling the following September.
During the exchange, news anchor Pete Wilson asks Bunnell if the whole leak could be a secret ploy by Apple – perhaps in collusion with the magazine – to drum up interest in the computer ahead of its release. Bunnell refutes the suggestion, claiming that Apple doesn't like to pre-announce products and prefers to control the information that comes out of the company.
Whatever the truth on this occasion, as Fast Company notes, even a massive leak such as Bunnell's scoop couldn't save the Macintosh Portable, which turned out to be a flop for Apple, before being superseded by the vastly superior PowerBook in 1991.
[doublepost=1503332479][/doublepost]If this was broadcast back in February 1988 and the Portable was released on September 20, 1989 surely this was a full 18 months before the release and not 6 months as stated?
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
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Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
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Top Rated Comments
It really puts current laptop weights in perspective...