New Safari Web Browser Features Coming in macOS High Sierra - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New Safari Web Browser Features Coming in macOS High Sierra

safari iconDuring last week's keynote at the Worldwide Developers Conference, Apple announced a number of additional features coming to Safari web browser as part of its new macOS High Sierra operating system, due to release in the fall.

Apple claims that in its current form Safari is the fastest web browser in macOS when compared with Chrome and Firefox, but it is promising even more speed and better power efficiency in High Sierra.

One of the most welcome new features that was announced at WWDC is Autoplay blocking. This prevents websites from playing video the moment you visit a page, which should make browsing a lot less infuriating. As of the High Sierra developer beta, the feature is enabled by default for all sites, but can be specified on a per site basis by the user.

autoplay
Another new Safari feature that Apple is introducing is called Intelligent Tracking Prevention. (This appears in iOS 11 under the Safari setting "Try to Prevent Cross-Site Tracking".) Safari was one of the first browsers to include mechanisms that try to prevent cross-site tracking – blocking of third-party cookies is a default Safari behavior – but elaborate API methods have been employed to overtake those efforts in the intervening years.

Apple's own testing has found that popular websites can harbor more than 70 cross-site tracking and third-party cookie trackers that all silently collect data on users while making the browsing experience increasingly sluggish.

intelligent tracking prevention
To solve this, Apple's new feature uses local machine learning to identify cookie types and partition them or purge the cross-site scripting data of suspect ad trackers, without affecting the functioning of helpful cookies like those containing localized data or login details, for example. The feature should increase user privacy as well as boost overall browsing speed.

Elsewhere in Safari, users will be able to specify a number of other web page settings on a per-site basis. For example, it will be possible to set a zoom level for a particular web page, as well as enable/disable notifications and content blockers, and set camera/microphone and location service privileges for a site so that they remain active the next time you visit.

safari high sierra
In addition, Apple has added a new Reader Mode option that lets users automatically enter the stripped down easy-reading mode whenever they visit a website, enabling them to enjoy content without ads, navigation and other distractions as a default setting.

The new Safari will be available in the Public Beta of macOS High Sierra, which is expected to drop later this month. Eager users can also get a taste of the new features in the latest release of the Safari Technology Preview.

Tag: Safari
Related Forum: macOS High Sierra

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...

Top Rated Comments

Lesser Evets Avatar
121 months ago
It can NEVER be fast enough, but faster is better. The auto-play feature is great--I hate when I'm reading news and some annoying ad or news video starts babbling and screaming up screen somewhere.
Score: 12 Votes (Like | Disagree)
Bug-Creator Avatar
121 months ago
Sad that something like this is needed......
Score: 8 Votes (Like | Disagree)
redheeler Avatar
121 months ago
Apple did a very good job with this interface in Preferences. Everything is there, it is clean, concise, easy to use. Arguably one of the all-time best improvements to Safari.
Score: 8 Votes (Like | Disagree)
121 months ago
This is the feature I've been waiting the most!
Score: 8 Votes (Like | Disagree)
FloatingBones Avatar
121 months ago
This will continue to be a battle -- the advertisers will not take this sitting down. MarketingLand published "How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most ('http://marketingland.com/apple-safari-intelligent-ad-tracking-what-we-know-216865')" two days after the keynote. As noted in this WebKit blog article "Intelligent Tracking Prevention ('https://webkit.org/blog/7675/intelligent-tracking-prevention/')", there is a 24-hour window where cookies will be more widely available. The marketeers will exploit this window -- count on it.

Apple: please give users the option of shutting down this window. Consider making it the default behavior. :)

MarketingLand also notes an article by a blog article by privacy expert Alexander Hanff "Apple Safari's Intelligent Tracking Prevention can not prevent tracking ('http://www.privacy-news.net/news_article/5936b50c178a907559b1e5f3')." Apple's changes will clearly help, but we may need to have legislation to stop certain server-side tracking.

I switched from Chrome to Safari about 6 months ago. It took time to adapt, but I'm glad I did it. I also use DuckDuckGo ('https://duckduckgo.com') as my default search engine. Every little bit helps.

While Intelligent Tracking Protection is a nice idea I wonder how well it works in practice? I suspect it won't take long for advertisers to find ways to circumvent it...
Follow the links above to see what the industry is saying about it. I'm certain the marketeers have "developer" accounts and have already started poking and prodding the macOS and iOS betas.
Score: 6 Votes (Like | Disagree)
121 months ago
How did you get Ghostery installed?

I checked the site, and it’s very outdated. It’s for Safari 5.4.10, Chrome 7.2.2, and Firefox 7.2.2. On my Mac, I have Safari 10.1.1, Chrome 57.0.2987.133, and Firefox 53.0.3.
That's just poor choice of wording on Ghostery's site. They should have worded it as it's version 5.4 of Ghostery for Safari , but they wrote "Ghostery for Safari 5.4. Ditto for Firefox, as it is Version 7.2.2 of Ghostery for Firefox and works with Firefox 48 I believe. If you check their website, they update all the time with Firefox. They are going to correct their wording to avoid confusion.

Ghostery works beautifully well and is actually the database that others, I believe Adblock Plus?, use as the most up to date for trackers. Once you use a tracker blocker like Ghostery, you'll never go back as it opens your eyes to how pervasive and intrusive they are. It also will educate you how dangerous Google's efforts are as whether or not you are using a Google product, they are the primary installer of trackers. I guess that's why Google had to drop their corporate motto of "Do No Evil." Remember, if you use Adblock Plus, check your settings and consider not allowing "acceptable ads," as that let's Google and Facebook through. The two biggest abusers of privacy on the planet.

For example, if I turn off blocking on MR, you'll see that they are allowing over 20 trackers to be installed! Even though I don't use Google products, Google tries to install these trackers on me on this web site. We need legislation to make everything opt in. Google "does" Evil.

Google Adsense
Google Analytics
Google Publisher Tags
Google Safeframe
Google Tag Manager
Score: 3 Votes (Like | Disagree)
Latest Stories
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
44 minutes ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
1 hour ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
12 hours ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
13 hours ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
17 hours ago
Apple Event on October 13?
Apple Event on October 13?
18 hours ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
20 hours ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
20 hours ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
21 hours ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
21 hours ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
23 hours ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
1 day ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
1 day ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
1 day ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 days ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
2 days ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
2 days ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
2 days ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
2 days ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
2 days ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
2 days ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
2 days ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
2 days ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
2 days ago
Apple Says Emergency SOS via Satellite Now Available in Norway
Apple Says Emergency SOS via Satellite Now Available in Norway
2 days ago
AppleCare Guide: Is it Worth Paying For?
AppleCare Guide: Is it Worth Paying For?
2 days ago
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
2 days ago
Apple Planning to Launch Products Faster and More Often
Apple Planning to Launch Products Faster and More Often
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors