AT&T Plans to Gift Free Apple TV to DirecTV Now Subscribers Who Commit to 3+ Months of Service

AT&T plans to gift a free Apple TV to DirecTV Now subscribers who commit to at least three months of paid service, according to documents seen by Variety. Likewise, customers who pay for at least one month of service will allegedly receive a free Fire TV stick. The promotion ensures early subscribers will have at least one device with access to DirecTV Now when it launches.

DirecTV Now is AT&T's internet-based live TV streaming service slated to launch in late 2016. The cord-cutter service will start at $35 per month and provide access to more than 100 channels, such as ABC, A&E, CBS, ESPN, Fox, HBO, MTV, NBC, Nickelodeon, and Discovery, on smartphones, tablets, streaming boxes, and other devices. Availability of channels may vary based on regional restrictions.

DirecTV Now will reportedly include a 72-hour catch-up window, allowing subscribers to watch TV shows they missed up to three days later, alongside a video-on-demand library of up to 14,000 titles. A free 7-day trial will be available upon launch.