Apple has shared a new television ad called "Siri and Liam" to celebrate Earth Day, which is today, April 22. In the 15-second spot, Siri asks Apple's recycling robot Liam what he is doing for Earth Day, before it humorously takes apart the iPhone. It is Apple's second Earth Day ad, the other being "Renewable Energy," shared in the past 24 hours, and continues the company's environmental push this month.
Watch on YouTubeApple first introduced Liam at its "Let Us Loop You In" media event in March as a robot that can disassemble old iPhones and recover recyclable materials. The robot can deconstruct nearly all parts of the iPhone in order to rescue cobalt and lithium from the battery, separate gold and copper from the camera, extract silver and platinum from the main logic board, and more.
Apple's Earth Day initiatives this year include turning Apple Store logos green, providing retail employees with green t-shirts, offering a selection of Earth-inspired Apple Music playlists, and launching an "Apps for Earth" promotion in support of the World Wildlife Fund. The company also released its annual environmental responsibility progress report [PDF] covering the 2015 fiscal year last week.
