Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy

by

Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends.


The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by using the service. The ad ends with Apple's green-stemmed Earth Day logo and arrives just in time for Earth Day, which is April 22.


In 2013, Apple announced that its data centers were using 100% renewable energy. Worldwide, 93% of Apple's facilities run on renewable energy. Its new headquarters, Apple Campus 2, will also run on 100% renewable energy.

Apple is celebrating Earth Day by updating its retail stores' logos with green accents and providing retail employees with green shirts. The company is also promoting stores that run on 100% renewable energy with new signage.

Tags: Apple Ads, Earth Day

Popular Stories

apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...
Read Full Article • 21 comments
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Read Full Article
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Read Full Article

Top Rated Comments

N
Nigglesworth
134 months ago
No. The average consumer is going to think every message they send goes to the Maps app.
Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.
Score: 29 Votes (Like | Disagree)
Kajje Avatar
Kajje
134 months ago
Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.
Additionally every time you order a 4GB base model Macbook or a 16GB iPhone, a puppy dies.
Score: 26 Votes (Like | Disagree)
surfingarbo Avatar
surfingarbo
134 months ago
I liked this ad. Of course, if the Cookie Monster also wants to explain how iMessages are powered by renewable resources, I'm also open to that.
Score: 21 Votes (Like | Disagree)
U
uofawildcats96
134 months ago
Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"
Score: 20 Votes (Like | Disagree)
G
garoto
134 months ago
Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"
No. The average consumer is going to think every message they send goes to the Maps app.
Score: 16 Votes (Like | Disagree)
B
brueck
134 months ago
This is why I like to support Apple cloud services.
Score: 13 Votes (Like | Disagree)
Read All Comments

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors