Apple Shares New Ads Highlighting 3D Touch and Live Photos on iPhone 6s

Apple today shared two new videos promoting the iPhone 6s and its unique features, 3D Touch and Live Photos. In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."

The iPhone 6s shoots photos that come alive when you touch them. And when they do, you get much more than just a picture.

The second video is similar, showing off the 3D Touch feature on the iPhone 6s with a voiceover that explains how it works. Quick Actions are shown off, as are some in-app uses for "Peek" and "Pop." Apple's 3D Touch video also has a humorous note, featuring Aubrey Plaza getting so wrapped up in Peeking at her flight information that she misses the flight.

With 3D Touch on iPhone 6s you can do a ton of stuff in a lot less time.

Apple has released several iPhone 6s ads since the phone debuted in September, focusing on the tagline "The only thing that's changed is everything." Previous ads have starred celebrities like Jamie Foxx and Bill Hader and have highlighted Live Photos, 3D Touch, always-on Hey Siri, the A9 processor, and more.

Related Forum: iPhone

Popular Stories

iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
14 inch MacBook Pro Keyboard

M5 Chip Achieves Impressive Feat in 14-Inch MacBook Pro Speed Test

Friday October 17, 2025 7:10 am PDT by
The first alleged benchmark result for the M5 chip in the new 14-inch MacBook Pro has surfaced, allowing for some performance comparisons. Based on a single unconfirmed result uploaded to the Geekbench 6 database today, the M5 chip has pulled off an impressive feat. Specifically, the chip achieved a score of 4,263 for single-core CPU performance, which is the highest single-core score that...

Top Rated Comments

SethBoy Avatar
126 months ago
Time travel is dangerous… Your phone bricks when you go back to 1970.
Score: 25 Votes (Like | Disagree)
gertruded Avatar
126 months ago
I have an iPhone 6s+ and it is very nice. But I have NO applications or usage for the 3D touch. It is useless.

I have NO use for the "live photo" feature either. Tried it and it was too hard to get a good picture and took up lots of space. That feature has been turned off on my phone since the first day. I take a lot of pictures with my iPhone.

My iPhone 6s+ is a big improvement over my iPhone 4 that it replaced, but the newest features are worthless.
Score: 6 Votes (Like | Disagree)
Wowereit Avatar
126 months ago
In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."
moving pictures!
can't innovate, my ass.
Score: 5 Votes (Like | Disagree)
Andres Cantu Avatar
126 months ago
Curious to see how Samsung will advertise their versions.
Score: 5 Votes (Like | Disagree)
The Doctor11 Avatar
126 months ago
I enjoyed these two ads.
Score: 4 Votes (Like | Disagree)
Benjamin Frost Avatar
126 months ago
I was filled with new hope with the recent Apple TV ad.

These, alas, are more of the bland, snarky-sounding Samsung-like nausea-inducing ads that we had to suffer for so long, albeit not as bad as the worst ones.

Perhaps it's fitting, though; both Live Photos and 3D Touch are gimmicks that don't deserve good ads.
Score: 4 Votes (Like | Disagree)