Apple Shares Humorous New iPhone 6s Ad Starring Bill Hader
Apple today shared yet another new ad for the iPhone 6s, this time focusing on the Siri personal assistant and the wireless "Hey Siri" feature built into the new device. The humorous ad stars Bill Hader, who also played a part in the funny "Backstage" video that Apple debuted during the Worldwide Developers Conference in June.
In the video, Hader asks Siri to read his email, which turns out to be a spam email message from "Prince Oseph" who has a "once in a lifetime opportunity for the making millions of currency." Siri asks if Hader would like to reply and he does so enthusiastically while eating a sandwich.
The iPhone 6s is here, and the only thing that's changed with Siri is everything. Because now you just say "Hey Siri" and Siri's there, hands-free. Which can come in handy.
The "Prince Oseph" ad is the fifth iPhone 6s advertisement that Apple has released this week, with each ad focusing on different aspects of the iPhone 6s, like 3D Touch, Live Photos, and the improved photo taking capabilities of the devices. Other ads have starred well-known personalities like Jamie Foxx and Golden State Warriors guard Stephen Curry.
Popular Stories
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live.
Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
Apple this week released iOS 27 following around three months of beta testing. If you just installed the software update on your iPhone, you might be wondering where the new-and-improved Siri AI and dedicated Siri app are. In case you missed it, you must join Apple's waitlist in order to gain access to these new features.
Keep in mind that while iOS 27 is compatible with the iPhone 11 and...
Code sleuth "pdfu" has uncovered iOS 27 and macOS Golden Gate private frameworks that show Apple has designed its new Siri architecture to work with third-party AI models at what appears to be a surprisingly deep level.
One mechanism called Model Delegation allows Claude to appear as a Siri extension in the same way as the existing built-in ChatGPT extension. In pdfu's video, shared on X,...
